Adobe Journey Optimizer B2B Edition vs Zoho Marketing Automation
Adobe Journey Optimizer B2B Edition
business.adobe.com
Zoho Marketing Automation
zoho.comSide by side
| Figure | Adobe Journey Optimizer B2B Edition | Zoho Marketing Automation |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 4 |
| Spec score · Marketing Automation - B2B Software | 7.9 (#9) | 7.6 (#11) |
| Spec score · Marketing Automation Software | 7.8 (#62) | 8.4 (#28) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 1982 | 1996 |
| Integrations | Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets. | The page lists Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce. |
| Lead scoring | Yes | Leads can be scored based on how they engage with campaigns and marketing messages. |
Plans
Adobe Journey Optimizer B2B Edition
- Adobe Journey Optimizer B2B EditionPriced on request
Zoho Marketing Automation
- StandardPrice not published
- ProfessionalPrice not published
- EnterprisePrice not published
- Free trialFree
In their own words
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition has no write-up on Specifiction yet; its figures are above.
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for coordinating marketing campaigns and customer journeys across email, SMS, WhatsApp and social channels. Its tools include email automation, lead scoring and lead capture forms; lead generation can also use signup forms, pop-ups, landing pages and social posts. All plans include unlimited social campaigns, signup forms and pop-ups, plus 1,000,000 non-marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and disables active contact-import syncs. Pricing starts at $14/mo (annual), and billing is available monthly or yearly, with yearly billing showing a 25% saving. Local taxes such as VAT and GST are additional. A 14-day trial requires no credit card and includes 10 users, 5,000 website visitors and 2,000 marketing contacts; there is no stated permanent free plan. Annual plans allow 10, 15 or 25 users. Standard integrates with more than 40 apps, and named integrations include Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting and Zoho Commerce. Enterprise includes workspace and custom roles. Zoho states the product supports GDPR compliance, double opt-in and consent management.