Adobe Marketo Engage vs Tenjin
Adobe Marketo Engage
business.adobe.comTenjin
tenjin.comSide by side
| Figure | Adobe Marketo Engage | Tenjin |
|---|---|---|
| Price from | — | $166.67/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 14 |
| Spec score · Ad Analytics | 8.2 (#7) | 8.6 (#4) |
| Spec score · Conversion Tracking | 8.2 (#9) | 8.6 (#6) |
| Spec score · Marketing Attribution Software | 8.2 (#15) | 8.6 (#11) |
| Founded | 1982 | 2014 |
| Integrations | Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva. | The partner directory lists integrations including Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. |
| Security Compliance | Adobe describes Marketo Engage as scalable, secure, and built to support compliance. | Tenjin states that its ISO 27001 audit and SOC 2 Type 2 audit are completed and that its platform complies with California CCPA and EU GDPR. |
| Support | Support options include Premier Support, an online knowledge base and case submission, product documentation, training, and community support. | All plans include help-center and email and instant-messaging support, while Enterprise includes dedicated instant-messaging support and UA consulting. |
Plans
Adobe Marketo Engage
- GrowthPriced on request
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Marketo Engage PrimePriced on request
- Marketo Engage SelectPriced on request
- Marketo Engage UltimatePriced on request
Tenjin
- All-Inclusive FreeFree
- All-Inclusive FreeFree
- All-Inclusive Paid S$200 a month
- All-Inclusive Paid M$400 a month
- All-Inclusive Paid L$700 a month
- All-Inclusive Paid XL$1,000 a month
- All-Inclusive Paid S$2,000 a year
- All-Inclusive Paid S annual$2,000 a year
- All-Inclusive Paid M$4,000 a year
- All-Inclusive Paid M annual$4,000 a year
In their own words
Adobe Marketo Engage
Adobe Marketo Engage is a paid, enterprise marketing automation solution for personalized buyer engagement, pipeline activity, and revenue growth. It runs through web and API access and includes email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising. Multi-step programs can respond to customer behavior and changing data, while AI supports campaign creation, copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles, partition data for different teams, and align sales and marketing through synchronized systems. Dashboards, customizable reports, and multi-touch attribution cover campaign impact. Four plans are listed: Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan.
Tenjin
Tenjin is a mobile measurement partner for app attribution and analytics on Android, iOS, web, and through an API. It attributes mobile-app installs to paid user-acquisition campaigns; organic installs are not limited or charged. Listed analytics include ad revenue, lifetime value, ROAS, ROI, SKAdNetwork, retention and lifetime-cohort reports, deferred deeplinking, fraud prevention, and ad mediation ROI. Marketing features include raw-data access, a prediction suite, campaign and reporting APIs, and ad-fraud analysis. Integrations include Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat, and Amazon Ads. Its Unity SDK supports iOS and Android, and plugins are also listed for React Native, Ionic Capacitor, Flutter, and Unreal. Event-based API data is near real-time; spend and ad-revenue data updates every 2–3 hours depending on ad-network updates. The free plan includes 2,000 conversions per month, then $0.04 per additional conversion. Paid plans start at $200/mo.