Adobe Marketo Engage vs Zeta Marketing Platform
Adobe Marketo Engage
business.adobe.comZeta Marketing Platform
zetaglobal.comSide by side
| Figure | Adobe Marketo Engage | Zeta Marketing Platform |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Campaign Management | 8.1 (#10) | 7.5 (#17) |
| Analytics | The product provides out-of-the-box dashboards, customizable reporting, and multi-touch attribution for campaign performance and marketing impact. | Zeta Intelligence includes an Opportunity Explorer, forecasting engine, generative AI, attribution modelling and advanced reporting. |
| Founded | 1982 | 2007 |
| Headquarters | San Jose, California, USA | New York, NY, United States |
| Integrations | Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva. | ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences. |
| Intended customers | Adobe positions Marketo Engage as an enterprise solution and describes its plans as serving marketing teams from core email needs through advanced lead- and account-based marketing. | Zeta says the platform is designed to help businesses deliver tailored experiences and help marketers acquire, grow, and retain customers. |
| Support | Support options include Premier Support, an online knowledge base and case submission, product documentation, training, and community support. | Zeta says ZMP customers receive a dedicated team that can include strategists and data scientists, with strategy, integration, and analytics experts available from day one. |
Plans
Adobe Marketo Engage
- GrowthPriced on request
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Marketo Engage PrimePriced on request
- Marketo Engage SelectPriced on request
- Marketo Engage UltimatePriced on request
In their own words
Adobe Marketo Engage
Adobe Marketo Engage is a paid, enterprise marketing automation solution for personalized buyer engagement, pipeline activity, and revenue growth. It runs through web and API access and includes email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising. Multi-step programs can respond to customer behavior and changing data, while AI supports campaign creation, copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles, partition data for different teams, and align sales and marketing through synchronized systems. Dashboards, customizable reports, and multi-touch attribution cover campaign impact. Four plans are listed: Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan.
Zeta Marketing Platform
Zeta Marketing Platform brings paid, owned and earned media together to help marketers acquire, grow and retain customers. It recognises known and anonymous users across devices and maps relationships between customers and their networks. Campaigns can run across email, social, CTV, display, video, mobile and in-store touchpoints, with personalised communications orchestrated through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents to automate processes and analyse data; agents can generate audiences or quality-check campaigns. Its Opportunity Engine responds to natural-language prompts, while Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer. Low-code Data Flows connects data sources and manages workflows. The platform offers iOS and Android SDKs and REST APIs, as well as security options including SAML single sign-on, IP whitelisting and multi-factor authentication. Customers receive a dedicated team, and ZMP Learning Studio offers training and certifications. Pricing is on request; the page invites visitors to request a demo or contact Zeta.