AdRoll vs Metadata
AdRoll
adroll.com
Metadata
metadata.ioSide by side
| Figure | AdRoll | Metadata |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 7.0 (#30) |
| Spec score · Account-Based Marketing Software | 8.7 (#6) | 6.9 (#27) |
| Channels | The platform targets across the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest. | The product lists Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio as supported channels. |
| Headquarters | San Francisco, California, United States | 1754 Technology Drive, Suite 212, San Jose, CA 95110, United States |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Listed integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier and Amazon S3. |
| Reporting | The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs. | Reporting includes campaign spend, leads, cost per lead, company engagement and CRM pipeline outcomes. |
| Security certifications | NextRoll's trust center lists CCPA, GDPR, PCI DSS, SOC 2, SOC 2 Type 2 and SOC 3 materials, with pentest and network reports available through access controls. | Metadata lists SOC 2 Type II, ISO 27001 and ISO 27701 certifications. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.