AdRoll vs Perpetua
AdRoll
adroll.comPerpetua
perpetua.ioSide by side
| Figure | AdRoll | Perpetua |
|---|---|---|
| Price from | Free | $695/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 5 |
| Spec score · Cross-Channel Advertising Software | 8.7 (#1) | 7.4 (#7) |
| Ad formats | Supported formats include display, connected TV, video, native, in-app mobile and social ads. | Its Amazon offering includes Sponsored Brands, Sponsored Brands video, Sponsored Display, and Amazon DSP. |
| Analytics | AdRoll provides real-time KPI dashboards, campaign reporting, benchmarking, exportable reports, conversion tracking and revenue tracking. | Perpetua offers customizable reporting to measure advertising impact across channels and marketplaces and view business and product performance by category. |
| Headquarters | San Francisco, California, United States | Perpetua lists an office at 36 Maplewood Avenue, Portsmouth, New Hampshire, and also lists offices in Toronto, London, São Paulo, and Berlin. |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | The BI page lists Amazon Advertising, Walmart Advertising, Criteo Advertising, Citrus Advertising, Instacart Advertising, Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL Server, and PostgreSQL among its data sources and destinations. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | Essentials includes chat support, Slack community access, and Perpetua Ad School video tutorials. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
Perpetua
- Essentials$695 a month
- Growth$695 a month
- Essentials$695 a month
- Growth$695 a month
- PremiumPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.