AdRoll vs Sprinklr Social Advertising
AdRoll
adroll.com
Sprinklr Social Advertising
sprinklr.comSide by side
| Figure | AdRoll | Sprinklr Social Advertising |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 7.8 (#17) |
| Spec score · Ad Management | 8.6 (#2) | 7.7 (#8) |
| Company identity | NextRoll, Inc. is the privately held company operating the AdRoll brand. | LinkedIn lists Sprinklr as a public software-development company founded in 2009, headquartered in New York, with 1,001–5,000 employees. |
| Headquarters | San Francisco, California, United States | New York, New York, USA |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Sprinklr lists integrations spanning CRM, DAM, BI, analytics, marketing automation, productivity, data platforms and other enterprise categories. |
| Rating on G2 | 4.1 out of 5 from 787 reviews. | 4.2 out of 5 from 2,200 reviews |
| Rating on TrustRadius | 3.7 out of 10 from 111 reviews and ratings. | 8.8 out of 10 from 175 reviews and ratings |
| Security certifications | NextRoll's trust center lists CCPA, GDPR, PCI DSS, SOC 2, SOC 2 Type 2 and SOC 3 materials, with pentest and network reports available through access controls. | Sprinklr states that it maintains SOC 1 Type II, SOC 2 Type II, PCI DSS and ISO 27001 certifications and FedRAMP authorization. |
| What it does | AdRoll combines programmatic and social advertising so marketers can manage campaigns across the open web, Facebook, Instagram, TikTok, LinkedIn and Pinterest. | Sprinklr Social Advertising centralizes planning, execution, optimization and reporting for paid social campaigns across more than ten channels. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
Sprinklr Social Advertising
- Sprinklr Social AdvertisingPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
Sprinklr Social Advertising
Sprinklr Social Advertising has no write-up on Specifiction yet; its figures are above.