Adverity vs MarinOne
Adverity
adverity.com
MarinOne
marinsoftware.comSide by side
| Figure | Adverity | MarinOne |
|---|---|---|
| Price from | — | $500/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Marketing Analytics Software | 8.0 (#14) | 8.6 (#6) |
| Founded | 2015 | 2006 |
| Headquarters | The About page lists Adverity GmbH at Rathausstrasse 1, Vienna, Austria. | San Francisco, California, United States |
| Integrations | The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. | Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social. |
| Product | Adverity describes itself as a marketing data intelligence company with Adverity Atlas, a marketing knowledge layer, and Adverity Connect, an enterprise marketing ETL product. | MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising. |
| Security | Adverity states that it holds SOC 2 Type 2 and ISO/IEC 27001 certifications and is audited yearly. | Marin says it uses commercially reasonable administrative, physical, and electronic safeguards and encryption for information in transit. |
| Support | Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support. | Marin lists customer service and support at [email protected]. |
| Trial | An Adverity blog post says users can try the solution free of charge for 14 days. | Marin advertises a free trial of MarinOne for 30 days. |
Plans
In their own words
Adverity
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.