Adverity vs Singular
Adverity
adverity.comSingular
singular.netSide by side
| Figure | Adverity | Singular |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Marketing Analytics Software | 8.0 (#14) | 8.8 (#4) |
| Founded | 2015 | 2014 |
| Headquarters | The About page lists Adverity GmbH at Rathausstrasse 1, Vienna, Austria. | Palo Alto, California, United States |
| Integrations | The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. | Singular provides a partner integration directory with a searchable partner browser. |
| Privacy compliance | The security page says Adverity processes personal information in compliance with GDPR and UK GDPR and honors California CCPA privacy rights. | Singular says it provides API interfaces for GDPR and CCPA functions and supports data retention and erasure customizations. |
| Product | Adverity describes itself as a marketing data intelligence company with Adverity Atlas, a marketing knowledge layer, and Adverity Connect, an enterprise marketing ETL product. | Singular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI. |
| Security | Adverity states that it holds SOC 2 Type 2 and ISO/IEC 27001 certifications and is audited yearly. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
| Support | Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support. | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. |
Plans
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Adverity
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.