AfterShip Tracking vs Route Track
AfterShip Tracking
aftership.comRoute Track
route.comSide by side
| Figure | AfterShip Tracking | Route Track |
|---|---|---|
| Price from | $29/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Order Tracking Software | 9.4 (#2) | 8.5 (#3) |
| Branded pages | Merchants can publish tracking pages using their branding, custom domains, layouts, CSS, tracking clips, and custom shipment statuses depending on plan. | Merchants can customize tracking pages with their logo, colors and messaging. |
| Carrier coverage | The tracking product advertises access to data from more than 2,000 global carriers and up to 50 new carriers monthly. | Route says it connects to more than 1,100 carriers, including UPS, FedEx, DHL and USPS. |
| Company size | LinkedIn lists AfterShip as privately held, founded in 2012, headquartered in Toronto, with 201–500 employees. | LinkedIn lists Route at 201–500 employees. |
| Founded | 2012 | 2019 |
| Integrations | Official integration listings include Shopify, Salesforce Commerce Cloud, Magento 2, BigCommerce, Amazon Seller Central, Klaviyo, Attentive, Gorgias, Yotpo, and ShipBob. | Official integrations include Shopify, BigCommerce, Salesforce Commerce Cloud, WooCommerce and Adobe Commerce Cloud. |
| Notifications | The service supports automated customer communications when shipment statuses or estimated delivery dates change, including email and SMS. | Automated notifications cover eight shipment touchpoints from order confirmation through delivery. |
| Purpose | AfterShip Tracking provides proactive shipment tracking intended to reduce WISMO tickets and optimize delivery performance. | Route Track provides branded order tracking that keeps shoppers informed, reduces support tickets, and creates a post-purchase revenue channel. |
| Rating on Apple App Store | 4.7 out of 5 from 163K ratings. | 4.8 out of 5 from 519,000 ratings. |
| Rating on G2 | 4.7 out of 5 from 311 reviews. | 5.0 out of 5 from 1 review. |
| Rating on Google Play | 4.5 out of 5 from 260K reviews. | 4.7 out of 5 from 188,000 reviews. |
| Rating on Trustpilot | 2.0 out of 5 from 680 reviews. | 4.7 out of 5 from 2,366 reviews. |
| Security | AfterShip states GDPR compliance, SOC 2 Type II audited controls, CIS Benchmarks alignment, and ISO 27001 certification. | Merchant and shopper data is encrypted in transit and at rest, with continuous vulnerability scanning, annual third-party penetration testing, and a public vulnerability disclosure program. |
| Support | GetApp reports 4.9 out of 5 for customer support and recurring praise for prompt, knowledgeable help through chat, calls, and screen sharing. | Route’s Help Center provides support topics for package tracking, pricing, and integration troubleshooting. |
| What it does | AfterShip Tracking centralizes shipment tracking across carriers and sales channels for e-commerce businesses. | Route is a post-purchase platform combining package tracking, protection, returns, issue resolution, cash-back discounts and product recommendations. |
Plans
AfterShip Tracking
- FreeFree
- FreeFree
- Essentials$29 a month
- Premium$59 a month
- EnterprisePriced on request
In their own words
AfterShip Tracking
AfterShip Tracking gives businesses tools to track orders and shipments, review delivery performance, and monitor exceptions and delivery metrics. The service connects to more than 2,000 carriers through one integration. Tracking updates are available through webhooks, with API updates described as arriving in around 60 minutes or less. Essentials includes email and SMS alerts for shipment milestones and estimated-delivery-date changes. All listed tiers provide a branded tracking page; Premium and Enterprise add custom layouts, styles, and domains, as well as AI-powered estimated delivery dates and product recommendations on tracking pages. Integrations include Shopify, Salesforce Commerce Cloud, Magento 2, Klaviyo, Gorgias, BigCommerce, eBay, Amazon Seller Central, NetSuite, and WooCommerce. The service is available on Android, iOS, and web, with an API platform option. Essentials costs $29 a month, and Premium costs $59 a month; both list 6,000 shipments per year. Enterprise pricing is custom and not listed.
Route Track
Route Track gives merchants branded order tracking across email, SMS, the web, and the Route app. Automated messages cover eight points from order confirmation through delivery, and tracking pages can use a merchant’s logo, colors, and messaging. Route connects to more than 1,100 carriers worldwide, including UPS, FedEx, DHL, and USPS. Its API covers orders, shipments, tracking, protection, and resolution workflows; listed commerce integrations include Shopify, BigCommerce, Salesforce Commerce, WooCommerce, and Adobe Commerce Cloud. Personalized product recommendations draw on buyer profiles and order history, but are available only to Shopify and BigCommerce merchants on Pro or Custom plans. The Standard plan is free, billed $0/month, and lists the full platform, custom configuration, consumer-funded pricing, and no monthly or hidden fees. A shopper app for iOS and Android supports visual tracking, package protection, returns, and exchanges. Route states that data is encrypted in transit and at rest, and that it is SOC 2 certified and GDPR and CCPA/CPRA compliant.