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Route Track

route.com

Free plan WebiOSAndroidAPI
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Spec score 8.5 #3 of 28 in Order Tracking Software

What it is

Route Track gives merchants branded order tracking across email, SMS, the web, and the Route app. Automated messages cover eight points from order confirmation through delivery, and tracking pages can use a merchant’s logo, colors, and messaging. Route connects to more than 1,100 carriers worldwide, including UPS, FedEx, DHL, and USPS. Its API covers orders, shipments, tracking, protection, and resolution workflows; listed commerce integrations include Shopify, BigCommerce, Salesforce Commerce, WooCommerce, and Adobe Commerce Cloud. Personalized product recommendations draw on buyer profiles and order history, but are available only to Shopify and BigCommerce merchants on Pro or Custom plans. The Standard plan is free, billed $0/month, and lists the full platform, custom configuration, consumer-funded pricing, and no monthly or hidden fees. A shopper app for iOS and Android supports visual tracking, package protection, returns, and exchanges. Route states that data is encrypted in transit and at rest, and that it is SOC 2 certified and GDPR and CCPA/CPRA compliant.

Spec sheet

What it does
Route is a post-purchase platform combining package tracking, protection, returns, issue resolution, cash-back discounts and product recommendations.Read 19 Oct 2026 · apps.shopify.com
Purpose
Route Track provides branded order tracking that keeps shoppers informed, reduces support tickets, and creates a post-purchase revenue channel.Read 1 Oct 2026 · route.com
Integrations
Official integrations include Shopify, BigCommerce, Salesforce Commerce Cloud, WooCommerce and Adobe Commerce Cloud.Read 19 Oct 2026 · route.com
Security
Merchant and shopper data is encrypted in transit and at rest, with continuous vulnerability scanning, annual third-party penetration testing, and a public vulnerability disclosure program.Read 1 Oct 2026 · route.com
Compliance
Route states that it is SOC 2 certified, GDPR compliant and CCPA/CPRA compliant.Read 19 Oct 2026 · route.com
Support
Route’s Help Center provides support topics for package tracking, pricing, and integration troubleshooting.Read 1 Oct 2026 · route.com
Headquarters
Route lists its headquarters in Lehi, Utah.Read 19 Oct 2026 · linkedin.com
Founded
2019Read 28 Sep 2026 · route.com
AI recommendations
The tracking experience uses buyer profiles and order history to show personalized product recommendations.Read 19 Oct 2026 · route.com
API performance
Route states that API responses are under 250 milliseconds and infrastructure can handle over six million quote calls per day.Read 19 Oct 2026 · route.com
API scope
Route’s API supports orders, shipments, tracking, protection, and resolution workflows.Read 1 Oct 2026 · route.com
Branded pages
Merchants can customize tracking pages with their logo, colors and messaging.Read 19 Oct 2026 · route.com
Carrier coverage
Route says it connects to more than 1,100 carriers, including UPS, FedEx, DHL and USPS.Read 19 Oct 2026 · route.com
Commerce integrations
Route offers integrations for Shopify, BigCommerce, Salesforce Commerce, WooCommerce, Adobe Commerce Cloud, and API environments.Read 1 Oct 2026 · route.com
Company founding
LinkedIn lists Route as founded in 2019.Read 19 Oct 2026 · linkedin.com
Company legal name
Crunchbase lists the legal entity as Route App, Inc.Read 19 Oct 2026 · crunchbase.com
Company size
LinkedIn lists Route at 201–500 employees.Read 19 Oct 2026 · linkedin.com
Developer documentation
Route provides a developer portal covering Track, Protect and Discover APIs, while the public docs site requires JavaScript.Read 19 Oct 2026 · route.com
Funding
Crunchbase identifies Route as a private Series C company with six funding rounds; monetary totals are obscured on the page.Read 19 Oct 2026 · crunchbase.com
Insurance licensing
Route says its package protection holds Department of Insurance authorization in all 50 states.Read 19 Oct 2026 · route.com
Limit: app package management
A Google Play reviewer says delivered packages do not automatically disappear and must be removed individually.Read 19 Oct 2026 · play.google.com
Limit: billing and support
Shopify complaints include unexpected charges, delayed or missing reimbursements, weak after-sales support and difficulty reaching support staff.Read 19 Oct 2026 · apps.shopify.com
Limit: claim verification
Trustpilot reviewers report that some claims require complex verification steps and that unresolved shipping cases can involve delayed supervisor responses.Read 19 Oct 2026 · trustpilot.com
Limit: iOS missing feature
An Apple reviewer says the app lacks a way to add replacement tracking numbers after shipping problems.Read 19 Oct 2026 · apps.apple.com
Limit: Shopify installation
Shopify reviewers report checkout widgets breaking, unapproved promotional elements appearing and integration problems affecting sales.Read 19 Oct 2026 · apps.shopify.com
Notifications
Automated notifications cover eight shipment touchpoints from order confirmation through delivery.Read 19 Oct 2026 · route.com
Ownership
LinkedIn describes Route as privately held.Read 19 Oct 2026 · linkedin.com
Package protection
The platform offers protection for loss, theft, damage and non-delivery, with claim resolution workflows.Read 19 Oct 2026 · route.com
Partner integrations
The integration directory names Klaviyo, Zendesk and Stord as partners.Read 19 Oct 2026 · route.com
Praise: claims service
Trustpilot’s review summary highlights fast responses, supportive staff and a smooth claims process.Read 19 Oct 2026 · trustpilot.com
Praise: ease and support
Shopify reviewers repeatedly praise straightforward setup, an easy dashboard, responsive support and reduced support workload from automated claims.Read 19 Oct 2026 · apps.shopify.com
Praise: integration
A G2 reviewer says Route was easy to integrate and saved staff time handling shipping problems at no cost to the merchant.Read 19 Oct 2026 · g2.com
Product recommendation limit
Product recommendations are available only to Shopify and BigCommerce merchants on Pro or Custom plans.Read 1 Oct 2026 · merchants.help.route.com
Product update
Route launched Route Returns on February 3, 2026, and Route Cash Back on April 7, 2026.Read 19 Oct 2026 · route.com
Public API
Route’s API supports orders, shipments, tracking, protection and resolution workflows.Read 19 Oct 2026 · route.com
Rating on Apple App Store
4.8 out of 5 from 519,000 ratings.Read 19 Oct 2026 · apps.apple.com
Rating on G2
5.0 out of 5 from 1 review.Read 19 Oct 2026 · g2.com
Rating on Google Play
4.7 out of 5 from 188,000 reviews.Read 19 Oct 2026 · play.google.com
Rating on Shopify App Store
4.0 out of 5 from 375 reviews.Read 19 Oct 2026 · apps.shopify.com
Rating on Trustpilot
4.7 out of 5 from 2,366 reviews.Read 19 Oct 2026 · trustpilot.com
Rating on TrustRadius
No overall rating from 0 reviews.Read 19 Oct 2026 · trustradius.com
Returns
Route provides return portals, automated refunds, exchanges, replacements, store credit, QR codes and return tracking.Read 19 Oct 2026 · apps.shopify.com
Security controls
Route reports continuous vulnerability scanning, annual third-party penetration tests, a vulnerability disclosure program and endpoint protection.Read 19 Oct 2026 · route.com
Security encryption
Merchant and shopper data is encrypted both in transit and at rest.Read 19 Oct 2026 · route.com
Shopper app
The Route shopper app is available on iOS and Android for visual tracking, package protection, returns, and exchanges.Read 1 Oct 2026 · route.com
Support resources
The help center offers searchable knowledge bases, FAQs, merchant integration troubleshooting and claim guidance.Read 19 Oct 2026 · route.com
Tracking channels
Route provides real-time tracking across email, SMS, web, and the Route app.Read 1 Oct 2026 · route.com
Tracking engagement
Route claims its tracking produces 10-times more engagement and 75% fewer “Where is my order?” tickets.Read 19 Oct 2026 · route.com
Visual tracking
Branded tracking keeps shoppers updated across email, SMS, web and the Route app.Read 19 Oct 2026 · route.com

Plans and prices

Free to install (Shopify) Free additional charges may apply · charges billed in USD Read 19 Oct 2026 · apps.shopify.com
Standard Free monthly consumer-funded package protection · unified Route platform · custom configuration · merchant incentive eligibility Read 19 Oct 2026 · route.com
Custom Priced on request monthly billing cycles available flat-fee, volume-based or consumer-funded options · unified platform · API and custom integrations Read 19 Oct 2026 · route.com

Every Route Track plan and price →

Strong points and limits

Strong points

  • Tracking updates span email, SMS, web, and app.
  • Connects to more than 1,100 carriers.
  • Standard plan is free.
  • API supports orders, shipments, tracking, and resolution.

Limits

  • Recommendations require Shopify or BigCommerce Pro or Custom.

Who it suits

Route Track suits merchants seeking branded post-purchase tracking and automated shipment updates across multiple channels. Merchants using Shopify or BigCommerce who want tracking-page recommendations should note the plan restriction.

Verdict

Route Track pairs branded tracking and shipment notifications with carrier connections and commerce integrations. Its Standard plan is listed at free; recommendation access is restricted to specified merchants and plans.

Where Specifiction places it

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