Sendcloud

Sendcloud is e-commerce shipping software for retailers that want to manage dispatch and post-purchase tasks in one place. It is strongest for stores connecting several sales channels or carriers; smaller sellers can start free, but paid-plan costs and annual label caps deserve close scrutiny.

Overview

Sendcloud brings orders, delivery choices and label creation into a shared workflow. Teams can process shipments one by one or in bulk, and rate shopping helps them compare carrier options at dispatch. More than 170 international carriers and over 100 plug-and-play integrations make it a flexible fit for retailers whose orders come from multiple storefronts and business systems.

It also covers parts of the customer journey after dispatch: branded tracking pages, tracking notifications, returns portals, checkout delivery options and shipping analytics. That range can reduce the need to coordinate separate shipping tools, though it is more than a low-volume shop may need. Sendcloud began in Eindhoven in 2012, when three online-store operators built a PostNL label-printing tool.

Key features

Order intake and labels: Import orders from connected stores, upload them by CSV, create shipments manually or connect through the API. Individual and bulk label creation suits both occasional dispatch and batch workflows.

Carrier choice: Connections to more than 170 international carriers plus rate shopping give merchants options when selecting shipping services. Regional support is strongest for shipping from Austria, Belgium, France, Germany, Italy, the Netherlands, Spain and the UK; other European countries have additional conditions.

Store and business integrations: More than 100 plug-and-play integrations include Shopify, Etsy, Amazon, Magento, eBay, WooCommerce, Odoo and Zendesk. That breadth is useful for multichannel retailers, while the lower paid plans cap integrations.

Post-purchase tools: Branded tracking pages, customer notifications and a returns portal extend the workflow past label printing. Checkout delivery options and shipping analytics add value for stores managing customer-facing delivery choices and operations.

Security: Sendcloud says it complies with GDPR, encrypts data at rest and in transit, and hosts data in AWS EU Central and EU North. Its security page references current ISO 27001:2022 certification covering the platform and organization.

Pricing

Sendcloud has a free plan and a 14-day trial that requires no credit card. The plan prices below are shown as monthly amounts; the pricing summary also advertises paid plans from €28/mo (annual), so check the billing term and applicable rate before committing.

PlanPriceLimits and supportFreefreeUp to 20 parcels/month; no subscription fee or courier contract required.Lite€280.10 a month, billed monthly3 users, 3 integrations, 5 shipping rules, maximum 4,800 labels/year; email and live chat support.Growth€870.09 a month, billed monthly5 users, 5 integrations, 10 shipping rules, maximum 12,000 labels/year; adds phone support.Premium€1,750.08 a month, billed monthly10 users, unlimited integrations and shipping rules, maximum 120,000 labels/year.Pro€6,390.07 a month, billed monthlyUnlimited users, integrations and shipping rules, maximum 360,000 labels/year; Customer Success Manager and guided onboarding.EnterpriseCustom pricingTailored solutions, custom tech stacks, and extra support, expertise and data.The free tier is a sensible starting point for shops shipping no more than 20 parcels monthly, but its small cap rules it out as a sustained option for busier stores. Lite and Growth suit progressively larger teams, yet their user, integration and rule ceilings can constrain operations before the annual label allowance is reached. Premium and Pro remove those workflow caps but carry much higher listed monthly prices; Pro makes most sense when its volume ceiling and onboarding support match a substantial operation. Enterprise is for needs that call for a tailored setup. Plan annual label limits are the key sizing check, alongside the separate monthly shipment limit of 400/month.

Platforms

Sendcloud is available on the web and through an API. The API supports custom connections; CSV uploads and manual shipment creation provide alternatives when a store is not connected directly.

Who it's for

Sendcloud suits e-commerce businesses that want to structure and automate shipping without building a full logistics team. It is particularly compelling for retailers combining multiple sales channels, carrier choices, tracking and returns. A very small seller may be better served by the free cap until parcel volume justifies a paid plan; businesses with high volume should match annual labels and team limits to the chosen tier rather than assume a larger plan is automatically economical.

Pros and cons

Pro: Carrier and integration breadth can bring many storefronts and delivery options into one workflow.

Pro: Labels, tracking, returns and checkout delivery options cover more than dispatch alone.

Pro: A no-subscription free tier and no-card trial lower the barrier to evaluating the workflow.

Con: The free plan stops at 20 parcels per month, so it is only a fit for low-volume shipping.

Con: Paid tiers impose distinct user, integration, rule and annual-label ceilings, requiring careful matching as a team grows.

Con: Listed paid monthly prices are substantial, and higher volume can require a much more expensive tier.

Alternatives

For a tracking-first choice, consider AfterShip Tracking, which has a free plan and supports Android, iOS, web and API platforms. CWILL Post-Purchase is another option focused on post-purchase tracking, with Order Tracking Essential at $11 a month for 200 credits and Professional at $59 a month for 2,000 credits. TrackingMore offers a free Basic plan with API and webhook features. TrackLogy may suit a small shipper wanting 20 shipments monthly on its no-expiry free tier, or a 100-shipment, 14-day trial. 17TRACK Business has a free plan covering 50 shipments per month and supports Android, iOS and web. Route Track offers a free Standard plan with no monthly or hidden fees. Track123 has a free tier for 50 shipments per month and includes a branded tracking page. ParcelTracking offers free personal tracking.

Compare category roundups for Order Tracking Software, Parcel Management Software and Shipping Software.

Verdict

Choose Sendcloud if your store needs a connected system for orders, carrier selection, labels and post-purchase service, especially across multiple channels. Its breadth is the main reason to choose it; its tier costs and volume ceilings are the main reasons to look elsewhere or stay on the free plan until your shipping needs justify an upgrade.