Agorapulse vs Meta Business Suite

Agorapulse is social media management software for publishing, listening, managing messages and comments, and reporting on results. It supports Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business Profile, TikTok, Bluesky, and Reddit. The social inbox brings messages and comments together, while publishing includes CSV bulk scheduling for up to 200 posts at once. Reporting, ROI measurement, and data retention periods of 6, 12, or 24 months are listed. Teams can use assignments, shared calendars, internal comments, and approval workflows; integrations include Google Analytics, Canva, Slack, Teams, and other listed tools. Companion apps are available for iOS and Android. The free plan covers one user, three social profiles, and 10 scheduled posts; paid pricing is listed from $79/user/mo with annual billing, and a 30-day trial is available. Agorapulse was founded in 2011 and is headquartered in Paris, France.

Meta Business Suite is a free interface for managing business Pages and profiles across Facebook and Instagram. Businesses can publish to both networks at once and, in the mobile app, create, schedule and manage posts and stories for a Facebook Page and Instagram account. A shared inbox brings messages, notifications and alerts together, with tools to respond to messages and comments and automate responses. The app also supports real-time calls to customers and contacts. Facebook and Instagram insights help businesses see what is working with customers. Meta describes the service as built first for small businesses, with an aim to serve businesses of all sizes using Facebook, Messenger, Instagram and WhatsApp. It runs on the web, Android, iPhone and iPad; the Apple app requires iOS 15.1 or iPadOS 15.1 or later. Google Play says data is encrypted in transit and users can request deletion, while noting the app may share personal information and device or other IDs and may collect location and other data.