Agorapulse vs Metricool
Agorapulse
agorapulse.com
Metricool
metricool.comSide by side
| Figure | Agorapulse | Metricool |
|---|---|---|
| Price from | $99/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 5 | 6 |
| Spec score · Social Media Management - Midmarket Software | 9.2 (#1) | 9.2 (#3) |
| Spec score · Social Media Scheduling Software | 9.2 (#2) | 9.2 (#3) |
| Spec score · AI Social Media Management Software | 9.2 (#2) | 9.2 (#3) |
| Spec score · Social Media Management Tools | 9.1 (#8) | 9.4 (#2) |
| Spec score · Social Media Marketing | 9.2 (#2) | 9.1 (#4) |
| Spec score · Social Scheduling | 9.2 (#2) | 9.2 (#4) |
| Spec score · Social Tools | 9.2 (#3) | 9.1 (#4) |
| Spec score · Social media schedulers | 9.0 (#4) | 9.2 (#2) |
| Analytics level | basic | basic |
| Approval workflow | No | Yes |
| Daily Users | More than 31,000 social media managers use the tool daily | More than 3.5 million professionals use Metricool. |
| Founded | 2011 | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. |
| Free plan | Yes | Yes |
| Headquarters | Paris, France | Madrid, Spain |
| Tool Integrations | Integrates with ChatGPT, Claude, Google Analytics, Google Drive, Canva, Zapier, CRMs, Slack, and Teams | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Mobile Apps | Companion apps are available for iOS and Android | Metricool has apps for both Android and iOS. |
| Social accounts | 10 | 1 |
| Social inbox | Yes | Inbox centralizes messages and comments from connected networks. |
| Supported networks | Facebook,Instagram,Threads,X,LinkedIn,YouTube,Pinterest,Google Business Profile,TikTok,Bluesky,Reddit | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
| Supported Platforms | Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, Google Business | Supported networks and platforms include Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, and Google Business Profile. |
Plans
Agorapulse
- FreeFree
- Standard$99 a month
- Professional$149 a month
- Advanced$199 a month
- CustomPriced on request
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
In their own words
Agorapulse
Agorapulse is social media management software for publishing, listening, managing messages and comments, and reporting on results. It supports Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business Profile, TikTok, Bluesky, and Reddit. The social inbox brings messages and comments together, while publishing includes CSV bulk scheduling for up to 200 posts at once. Reporting, ROI measurement, and data retention periods of 6, 12, or 24 months are listed. Teams can use assignments, shared calendars, internal comments, and approval workflows; integrations include Google Analytics, Canva, Slack, Teams, and other listed tools. Companion apps are available for iOS and Android. The free plan covers one user, three social profiles, and 10 scheduled posts; paid pricing is listed from $79/user/mo with annual billing, and a 30-day trial is available. Agorapulse was founded in 2011 and is headquartered in Paris, France.
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.