Airship Experimentation vs Optimove
Airship Experimentation
airship.com
Optimove
optimove.comSide by side
| Figure | Airship Experimentation | Optimove |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Digital Experience Orchestration (DXO) Platforms Software | 7.7 (#6) | 7.5 (#8) |
| Spec score · Customer Journey Orchestration Software | 7.7 (#14) | 7.6 (#20) |
| Spec score · Customer Engagement Software | 7.7 (#11) | 7.6 (#14) |
| Spec score · Mobile Marketing Automation Software | 7.7 (#14) | 7.6 (#17) |
| Founded | 2009 | 2012 |
| Headquarters | San Francisco, California, United States | Tel Aviv, Israel |
| Integrations | Airship lists pre-built connections including Salesforce, Adobe, Mixpanel, and mParticle, plus open APIs and External Data Feeds. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Purpose | Airship Experimentation offers testing and measurement to optimize experiences for specific goals. | Optimove combines customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification to help brands deliver personalized customer experiences. |
| Support | Airship offers strategic services including tailored onboarding, training, and guidance from an expert team. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
Plans
Airship Experimentation
- Airship EssentialsPriced on request
- Airship Experience Platform (AXP)Priced on request
In their own words
Airship Experimentation
Airship Experimentation helps teams test app and web experiences against defined goals and measure KPI lift. It supports unified A/B/n tests and holdouts, plus controlled rollouts and Feature Flags for assessing content, campaigns, and dynamic experiences before wider release. Real-time optimization can automatically serve experiences with the strongest performance during a campaign. Teams can compare full-page modals, embedded experiences, and other destination variants. Airship lists connections to Salesforce, Adobe, Mixpanel, and mParticle, as well as open APIs and External Data Feeds. Real-Time Data Streaming sends engagement data to warehouses and analytics platforms as interactions happen. Standard security measures include SOC 2 Type II, end-to-end encryption, MFA/SSO, and role-based access control. The product offers REST APIs and mobile and web SDKs, including iOS and Android SDKs. Airship Essentials is a self-service option for app and web experiences; Airship Experience Platform adds cross-channel capabilities and strategic services. Pricing is on request.