Airship vs Bookboost
Airship
airship.co.uk
Bookboost
bookboost.ioSide by side
| Figure | Airship | Bookboost |
|---|---|---|
| Price from | — | $1.60/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 11 |
| Spec score · Hospitality CRM Software | 8.6 (#5) | 9.1 (#1) |
| Analytics | The Performance Dashboard tracks audience behaviour over time and measures marketing against business outcomes. | Bookboost Insights provides dashboards and reporting for campaign ROI, guest satisfaction, segment performance, and guest lifetime value. |
| API | Airship provides REST API documentation, tutorials, and integration and accreditation tutorials for data partners. | The Customer Data Platform includes API access for connecting guest data and systems. |
| API authentication | The REST API uses personal access tokens created in the Airship dashboard and passed in requests as bearer tokens. | API requests use Bearer credentials, and the documentation provides examples for Shell, Node, Ruby, PHP and Python. |
| Integrations | Airship lists more than 80 technology integrations for connecting data from hospitality operations. | The integrations directory lists more than 70 PMS systems and highlights Mews, Apaleo, Oracle, and SiteMinder. |
| Product | Airship is a CRM and email marketing platform used solely by hospitality businesses. | Bookboost unifies hospitality CRM, guest messaging, and automation to help hospitality businesses build guest loyalty and reduce reliance on online travel agencies. |
| Public API | Airship publishes a REST API with connection guidance, an API reference, basic tutorials and integration accreditation tutorials. | The developer documentation exposes REST endpoints including GET /api/v1/users and campaign-metrics under cdp.bookboost.io. |
| Security | Airship’s data processing agreement says personal data is encrypted at rest and in transit and stored passwords are hashed and salted. | Bookboost says its CDP encrypts data in transit and at rest and provides role-based access controls and audit logs. |
| Segmentation | Teams can create dynamic customer segments based on visit behaviour, spend, engagement, loyalty activity, and guest preferences. | Bookboost supports dynamic guest segmentation using stay history, preferences, booking channel and behaviour. |
| Support | Airship says customers can contact its support team by video call, telephone or email without a stated usage limit. | Standard support is available to subscribed customers through the Help Center and email, with English-speaking remote assistance. |
| What it does | Airship is a CRM and marketing platform aimed at hospitality businesses, combining guest data, marketing activity and revenue performance. | Bookboost is a hospitality platform combining guest data, CRM, messaging, automation and analytics for hotels, hostels and apartments. |
Plans
Airship
- 100+ locations£30, paid once
- 51 - 100 locations£55, paid once
- 31 to 50 locations£75, paid once
- 16 to 30 locations£90, paid once
- 2 to 15 locations£120, paid once
- 1 location£150, paid once
- Airship AutomationsPrice not published
- Airship TeamsPrice not published
- EssentialsPriced on request
Bookboost
- AI Agent (Bee)Free
- Guest App$1.60 a month
- Broadcasts$2.10 a month
- Insights Platform$2.30 a month
- Customer Data Platform$2.60 a month
- Inbox$3.30 a month
- Journey$3.30 a month
- AI Agent$3.50 a month
- Viewer Seat$60 a month
- Creator Seat$230 a month
In their own words
Bookboost
Bookboost is a hospitality platform combining guest data, messaging, marketing automation, and guest journeys. Its Customer Data Platform combines information from property-management systems, booking engines, and guest channels into cleaned, deduplicated profiles across properties. A visual journey builder supports pre-arrival, in-stay, and post-stay flows triggered by reservations and personalized messages. Teams can send targeted email, SMS, and WhatsApp campaigns, use A/B testing, and build emails with a low-code editor. The unified Inbox brings WhatsApp, email, SMS, webchat, Booking.com, and Expedia messages into one view with routing and reservation context. A guest-facing web app supports online check-in, guest information, feedback, and self-service without requiring an app download. The integrations directory lists more than 70 PMS systems, including Mews, Apaleo, Oracle, and SiteMinder. Insights dashboards cover campaign ROI, guest satisfaction, segment performance, and guest lifetime value. Listed room-based plans range from $1.60 a month for Guest App to $3.50 a month for AI Agent, while the pricing page lists a minimum monthly fee of US$465.