Airship vs For-Sight
Airship
airship.co.uk
For-Sight
for-sight.comSide by side
| Figure | Airship | For-Sight |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 9 | 1 |
| Spec score · Hospitality CRM Software | 8.6 (#5) | 7.8 (#12) |
| Founded | 2003 | 2007 |
| Headquarters | Airship lists its Sheffield office at 16 South Street, Park Hill, Sheffield, S2 5QX. | Edinburgh, Scotland, United Kingdom |
| Integrations | Airship lists more than 80 technology integrations for connecting data from hospitality operations. | For-Sight lists pre-built connectors with Opera, Mews, Guestline, and more than 30 hospitality systems, including PMS, dining, spa, loyalty, and review platforms. |
| Messaging | Airship’s homepage describes scheduled campaigns and SMS broadcasts for guest engagement. | For-Sight’s 2025 year-in-review says SMS was added as a communication tool alongside campaigns. |
| Product | Airship is a CRM and email marketing platform used solely by hospitality businesses. | For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits. |
| Security | Airship’s data processing agreement says personal data is encrypted at rest and in transit and stored passwords are hashed and salted. | For-Sight states that it is ISO 27001 and ISO 9001 certified and encrypts data in transit with TLS 1.2+ and at rest with AES-256. |
| Segmentation | Teams can create dynamic customer segments based on visit behaviour, spend, engagement, loyalty activity, and guest preferences. | Hotels can segment guest profiles by behaviour, RFM, demographics, and interests. |
| Support | Airship says customers can contact its support team by video call, telephone or email without a stated usage limit. | Its customer success offering includes a dedicated success champion, regular check-ins, strategic planning, and optional professional services for campaign creation, template design, and advanced segmentation. |
Plans
Airship
- 100+ locations£30, paid once
- 51 - 100 locations£55, paid once
- 31 to 50 locations£75, paid once
- 16 to 30 locations£90, paid once
- 2 to 15 locations£120, paid once
- 1 location£150, paid once
- Airship AutomationsPrice not published
- Airship TeamsPrice not published
- EssentialsPriced on request
In their own words
For-Sight
For-Sight is a web-based hospitality CRM for independent boutique hotels, destination resorts, multi-site groups, and managed portfolios. Founded in Edinburgh in 2007, it unifies guest stays, preferences, spending, and engagement into profiles that hotels can segment by behaviour, RFM, demographics, or interests. Campaign Studio provides a drag-and-drop builder, templates, and automation for email and SMS communications, including post-stay retention and win-back journeys for guests absent six or more months. The platform detects duplicate records, merges them, and tracks consent in its stated GDPR-aligned enrichment process. It connects with property-management, booking, revenue-management, and guest-experience systems; GuestRevu is an optional feedback add-on. For-Sight says implementation commonly takes four to eight weeks. Pricing depends on property size and requirements and is provided after a call.