Airship vs GuestMaker
Airship
airship.co.uk
GuestMaker
hotelinking.comSide by side
| Figure | Airship | GuestMaker |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 0 |
| Spec score · Hospitality CRM Software | 8.6 (#5) | 7.2 (#22) |
| API | Airship provides REST API documentation, tutorials, and integration and accreditation tutorials for data partners. | GuestMaker provides an open REST API and webhooks for connecting systems and accessing guest, booking and reservation data. |
| Automation | Airship supports automated guest email journeys, including welcome, birthday, and anniversary emails. | The CRM offers event-triggered workflows and a visual flow editor that the product page says is included in every plan. |
| Founded | 2003 | 2016 |
| Headquarters | Airship lists its Sheffield office at 16 South Street, Park Hill, Sheffield, S2 5QX. | Palma, Balearic Islands, Spain |
| Integrations | Airship lists more than 80 technology integrations for connecting data from hospitality operations. | The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate. |
| Product | Airship is a CRM and email marketing platform used solely by hospitality businesses. | GuestMaker is an omnichannel hotel CRM for hotel chains and groups that connects guest data across the guest journey. |
| Security | Airship’s data processing agreement says personal data is encrypted at rest and in transit and stored passwords are hashed and salted. | Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest. |
| Segmentation | Teams can create dynamic customer segments based on visit behaviour, spend, engagement, loyalty activity, and guest preferences. | Users can create unlimited segments with AND/OR filters using guest, booking, behavioral and revenue data. |
| Support | Airship says customers can contact its support team by video call, telephone or email without a stated usage limit. | Hotelinking’s location page lists a support phone number, +34 871 66 11 11, and gives its office address in Palma, Spain. |
Plans
Airship
- 100+ locations£30, paid once
- 51 - 100 locations£55, paid once
- 31 to 50 locations£75, paid once
- 16 to 30 locations£90, paid once
- 2 to 15 locations£120, paid once
- 1 location£150, paid once
- Airship AutomationsPrice not published
- Airship TeamsPrice not published
- EssentialsPriced on request
In their own words
GuestMaker
GuestMaker is a multichannel hotel CRM for unifying guest information and automating communication before, during, and after stays. It supports hotel groups managing multiple hotels and brands. Campaigns can cover booking confirmations, upsells, guest messages, review requests, and win-back activity across pre-stay, in-stay, and post-stay stages. Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review, and loyalty data, with email verification and duplicate resolution. Event-triggered workflows and a visual flow editor are included in every plan. Email tools provide drag-and-drop or HTML creation, AI assistance, audience segmentation, and campaign reports. Users can create unlimited segments with AND/OR filters based on guest, booking, behavioral, and revenue data. GuestMaker names Opera, Mews, and Cloudbeds among more than 50 PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou, and Revinate. An open REST API and webhooks connect systems and expose guest, booking, and reservation data. It is a paid web and API service with pricing on request.