Airstride vs Showell
Airstride
airstride.aiShowell
showell.comSide by side
| Figure | Airstride | Showell |
|---|---|---|
| Price from | £833.33/mo | €700/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Sales Content Management Software | 9.1 (#1) | 8.2 (#11) |
| API | Airstride says its REST API and webhooks can sync partner data, including deal registration, account mapping, and payouts. | Showell offers an API for connecting CRM, ERP, DAM and other systems, including exporting analytics data. |
| Content management | The content feature provides a versioned library with separate internal and partner-facing visibility. | It provides a central workspace to organize sales materials including presentations, PDFs, videos, images, web links, and AR/3D content. |
| Documentation | Official documentation contains guides for setup, CRM connections, payments, portal configuration, permissions and AI/MCP, plus a migration guide. | The Help Center contains sections for setup, content management, presentations, sharing, analytics, integrations, security and troubleshooting. |
| Headquarters | London, GB | Jyväskylä, Finland |
| Integrations | Listed integrations include HubSpot, Salesforce, Attio, folk, Pipedrive, Dynamics 365, Zoho CRM, Slack, Microsoft Teams, Stripe, QuickBooks Online, Xero and Airstride MCP. | Listed integrations include Google Drive, Dropbox, SharePoint, OneDrive, Teams, Salesforce, Dynamics, HubSpot, Aprimo, Bynder, Akeneo, Pimcore and other DAM/PIM systems. |
| Product | Airstride describes itself as a partner revenue growth platform for running partner programs. | Showell is a sales enablement platform for companies selling through field sales teams and dealer networks. |
| Rating on G2 | 5.0 out of 5 from 3 reviews. | 4.6 out of 5 from 347 reviews. |
| Security certification | Airstride states that SOC 2 Type II is on its 2026 roadmap and that it currently conducts independent third-party penetration tests. | Showell states that its information-security management system is ISO/IEC 27001:2022 certified. |
| Support | The Elite plan includes in-house priority support, and the site provides a contact email of [email protected]. | Showell says support usually responds within one hour and offers onboarding, training, rollout support and dedicated customer-success management. |
| What it does | Airstride is a partner revenue growth platform covering partner sourcing, onboarding, deal registration, account mapping, co-selling and analytics. | Showell is a sales-enablement platform for managing, finding, presenting, sharing and tracking sales content. |
Plans
In their own words
Airstride
Airstride is a partner revenue growth platform for companies building or expanding partnership programs. It helps teams identify high-fit partners, onboard them, connect program activity to a CRM, and manage commissions. Teams can register and approve deals, coordinate co-selling, and track partner performance. Its Partner Activation Agent answers questions using company documents and training materials uploaded to the platform, for both internal teams and partners. The integration catalogue includes HubSpot, Salesforce, Attio, folk, Pipedrive, Dynamics 365, Zoho CRM, Slack, Microsoft Teams, Stripe, QuickBooks, Xero, and Airstride MCP. A REST API and webhooks can sync partner data such as deal registrations, account mapping, and payouts. Approved commissions can be sent through Stripe and posted to QuickBooks Online or Xero. The Free plan costs nothing and supports up to three partners. Elite costs £10,000 a year, billed annually, and is priced by partner program size rather than per seat. Airstride lists its location as London, GB.
Showell
Showell is a sales enablement platform for companies that sell through field teams and dealer networks. Its workspace brings presentations, PDFs, videos, images, web links and AR/3D materials together for sales use. Windows, iOS and Android apps support offline browsing and presenting; the web app needs an internet connection. Teams can share buyer materials through Digital Sales Rooms and track engagement down to individual pages or slides. Sales playbooks, readiness assessments, content guidance and engagement analytics are listed capabilities. A learning management system with courses, lessons, tests and quizzes is available as an add-on. Integrations include Salesforce, Microsoft Dynamics 365, SharePoint, Outlook, Google Workspace, HubSpot and Pipedrive, while its API can connect CRM, ERP, DAM and other systems. Showell says its information security management system is ISO/IEC 27001:2022 certified and that it complies with GDPR and CCPA. Its EU-hosted AWS data is encrypted at rest and in transit. The Professional Plan costs €700 a month per workspace and covers 10–200 users. All plans have a 12-month minimum commitment and automatic renewal.