Airtel IQ vs Exotel Contact Center

Airtel IQ combines voice, SMS, and WhatsApp communications through web and API access. Its WhatsApp Business APIs support lead generation, customer support, bill payment, and orders or transactions. Businesses can run customized campaigns, personalized ad creatives, and cart-abandonment campaigns, while chats can move between bots and live agents with rich media. The service describes UPI payments in WhatsApp, ONDC merchant onboarding, WhatsApp order management, and a plugin that works with any POS system for digital invoicing. Messaging includes verified business profiles, delivery and read receipts, two-way conversations, end-to-end encryption, and automatic fallback among SMS, WhatsApp, and voice. Airtel states support for 250 WhatsApp transactions per second and access to more than 60 solution partners. Cloud Telephony adds a unique business number, click to call, IVR, outbound dialing, caller-ID options, toll-free calling, and number masking. Airtel IQ also supports embedded communications and programmable voice, messaging, and video.

Exotel Contact Center manages inbound and outbound calls, messages, chatbot interactions, social media engagement and video communications through an internet connection. Its interface brings together channels including voice, SMS, WhatsApp and video conferencing. Teams can build multi-level IVR call flows with a drag-and-drop builder, including voicemail and custom greetings. Automated SMS, prerecorded calls and autodialers are available, as is automatic recording of incoming and outgoing calls for training or conflict resolution. Deployment options include public cloud, private cloud, on-premises and hybrid models. Integrations connect the platform with CRM, helpdesk, messaging and custom applications; listed CRM examples include Salesforce, Zoho CRM, Zoho Desk, Freshdesk, HubSpot and LeadSquared. Exotel states compliance with ISO 27001, ISO 27018, PCI-DSS, VAPT and GDPR standards, and offers two-factor authentication. XPrime costs $70 a month and XPro $100 a month; XTRM has no listed price. There is no free plan, but a trial account includes free SMS and call credits.