Alida vs Happ
Alida
alida.comHapp
happcons.comSide by side
| Figure | Alida | Happ |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 2 |
| Spec score · Customer Experience Management Software | 8.4 (#2) | 8.0 (#7) |
| Analytics | Reporting includes crosstabs, weighting, text and sentiment analysis, exports, dashboards and centralized insight storage. | The product describes AI-powered analytics, dashboards, and trend detection for turning feedback into insights. |
| Company founding | Alida traces its origin to Vision Critical, founded in 2000, and says the Alida name was adopted in 2020. | LinkedIn lists Happ Consulting Services as founded in 2014. |
| Company size | LinkedIn lists Alida in the 501–1,000 employee range. | LinkedIn lists Happ Consulting Services as having 2–10 employees. |
| Headquarters | LinkedIn lists Alida as headquartered in Toronto, Ontario, Canada. | London, United Kingdom |
| Integrations | The integrations catalog covers CRM, research, ITSM, HRIS, ecommerce, SSO, analytics, incentives, social, collaboration and storage systems, including Salesforce, Adobe, SAP, Tableau, Zendesk, Okta and HubSpot. | The pages reviewed do not name any third-party product integrations. |
| Security controls | Alida states that it uses secure-by-design controls, encryption, role-based access, customer-controlled visibility and double opt-in participation. | The privacy policy says Happ applies technical and organizational safeguards against unauthorized access, alteration, disclosure or destruction. |
| Support | Technical support is offered Monday through Friday, generally 8 a.m. to 6 p.m. local time, through tickets or support email. | Happ describes its support as fast and attentive and says it takes a proactive approach to helping clients succeed. |
| What it does | Alida provides community-centered customer and employee research, feedback collection and insight analysis for product, marketing and experience decisions. | Happ provides a customer-experience platform for capturing feedback, finding insights and taking action to improve loyalty. |
Plans
Alida
- Alida Enterprise EditionPrice not published
- Alida platform subscriptionPriced on request
- Alida subscriptionPriced on request
In their own words
Alida
Alida is a customer experience and insights platform that gathers customer feedback and employee voice through research communities. Its methods include surveys, digital intercepts, discussion forums, video interviews, focus groups, and usability testing, with email, in-app, and web intercept channels. Teams can recruit, profile, segment, target, and engage community members, then collect quantitative and qualitative feedback using customizable layouts and flexible deployment channels. Alida AI helps users query, visualize, summarize, and share insights, and identify trends and opportunities. Analytics include an AI reporting assistant, trend and behavior analysis, automated text and video analysis, and a centralized data repository. Integrations include Salesforce, Adobe Experience Cloud, Tableau, Zendesk, Okta, Qualtrics, Slack, and Google Forms; custom connectors can link insights with operational data. The platform runs on Android, iOS, web, and API. Alida lists encryption, regular audits, and compliance with SOC 2, GDPR, CCPA, and HIPAA, alongside privacy controls including double opt-in. Pricing is on request.
Happ
Happ is experience management software and consulting for collecting feedback, interpreting it, and coordinating follow-up. Customizable surveys and smart triggers gather real-time responses through web, mobile, email, SMS, QR codes, and in-app surveys. AI-powered analytics, dashboards, and trend detection turn responses into insights. Teams can use automated workflows, real-time alerts, and collaboration tools to act on feedback. Reporting includes customizable dashboards, NPS tracking, and automated executive reports. Happ says it serves organisations of all sizes, works with more than 20 enterprise clients, captures more than 10 million feedback items annually, and processes 10 million transactions per year. The service supports Android, iOS, and web. Pricing is on request, with a personalised demo rather than a stated self-serve signup. Happ was founded in 2015 and is headquartered in London.