Alloy Embedded vs FraudLabs Pro
Alloy Embedded
alloy.comFraudLabs Pro
fraudlabspro.comSide by side
| Figure | Alloy Embedded | FraudLabs Pro |
|---|---|---|
| Price from | — | $29.95/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 6 |
| Spec score · Fraud Detection Software | 8.0 (#8) | 9.1 (#2) |
| Headquarters | New York, New York, United States | LinkedIn lists Hexasoft Development Sdn. Bhd. headquarters in Bayan Lepas, Penang, Malaysia. |
| Integrations | Alloy describes an API-first architecture and low-code SDKs for embedding its tools into BaaS stacks, including integrations with payment processors, card issuers, and ledgering platforms. | Ready-made modules are offered for platforms including PrestaShop, OpenCart, Magento, Shopify, and WooCommerce, with more than 20 plugins advertised. |
| Purpose | Alloy for Embedded Finance helps sponsor banks and BaaS providers enforce compliance and risk controls across partner portfolios. | FraudLabs Pro screens e-commerce orders for payment fraud and helps merchants reduce fraud losses and chargebacks. |
| Security and compliance | Alloy’s Trust Center lists SOC 2 and ISO 27001:2022 among its compliance materials. | The Data Processing Addendum says the parties will maintain technical and organizational security measures appropriate to personal-data processing risks and refers to GDPR Article 32 measures. |
| Support | The product page invites prospective customers to schedule a demo and says Alloy will discuss their needs and answer questions. | The pricing page lists Standard Support for Micro and Priority Support for the paid plans. |
| What it does | Alloy provides identity and fraud risk tools for financial institutions and fintechs, including onboarding, fraud prevention, and compliance. | FraudLabs Pro screens ecommerce orders in real time and returns fraud analysis to help merchants reduce payment fraud and chargebacks. |
Plans
FraudLabs Pro
- MicroFree
- Mini$29.95 a month
- Small$99.95 a month
- Medium$249.95 a month
- Large$499.95 a month
- Enterprise$1,249.95 a month
In their own words
Alloy Embedded
Alloy Embedded provides identity and fraud risk controls for sponsor banks, BaaS providers, and fintechs. It centralizes KYC, KYB, AML, and fraud prevention policies across fintech partners, with real-time monitoring of partner activity and transactions. A portfolio dashboard shows aggregated partner performance for oversight, audit, and reporting; sponsor banks can also set partner autonomy and guardrails through parent-child accounts. Teams can create cloneable risk rulesets without coding and tailor controls to product type and partner maturity. Fraud detection analyzes identity, behavioral, and transaction data and can flag synthetic identities, account takeovers, and mule activity. The web SDK supports document checks, phone-based identity verification, and device risk assessment. Alloy says its API-first architecture and low-code SDKs integrate with payment processors, card issuers, and ledgering platforms. Pricing is on request; the embedded finance page offers complimentary audit access. Alloy lists SOC 2 and ISO 27001:2022 among its compliance materials and says data is encrypted in transit with TLS 1.2 and at rest with AES-256.
FraudLabs Pro
FraudLabs Pro screens e-commerce orders for payment fraud, helping merchants assess risk and reduce fraud losses and chargebacks. It assigns transactions a fraud score and suggests whether to approve, review, or reject them. Its validation signals cover IP location and proxy status, billing and shipping addresses, accounts, email, disposable phones, credit cards, transactions, devices, and blacklists. The service uses transaction histories and merchants’ approval, rejection, and blacklisting actions to learn fraud patterns. Merchants can connect through ready-made modules for platforms including Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, OpenCart, and WHMCS, or use the REST API. Micro is free at free and allows 500 queries per month for businesses with monthly sales under 25K USD. Mini costs $29.95 a month; larger plans increase query and rule limits. Subscriptions are monthly, with no yearly option listed. A free 14-day Medium trial is available. Micro includes the Android and iOS app and Standard Support; paid plans list Priority Support.