Alloy Embedded vs Sift Payment Protection
Alloy Embedded
alloy.comSift Payment Protection
sift.comSide by side
| Figure | Alloy Embedded | Sift Payment Protection |
|---|---|---|
| Price from | — | $0.06/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 2 |
| Spec score · Fraud Detection Software | 8.0 (#8) | 8.4 (#4) |
| Founded | 2015 | 2011 |
| Headquarters | New York, New York, United States | San Francisco, California, United States |
| Integrations | Alloy describes an API-first architecture and low-code SDKs for embedding its tools into BaaS stacks, including integrations with payment processors, card issuers, and ledgering platforms. | Sift lists technology integrations including Adyen, Okta/Auth0, Braintree, Checkout.com, and Ping Identity DaVinci. |
| Purpose | Alloy for Embedded Finance helps sponsor banks and BaaS providers enforce compliance and risk controls across partner portfolios. | Sift stops fraudulent transactions in real time to help merchants make confident payment decisions. |
| Support | The product page invites prospective customers to schedule a demo and says Alloy will discuss their needs and answer questions. | Customers can access the Sift Help Center and contact the Support Team. |
| What it does | Alloy provides identity and fraud risk tools for financial institutions and fintechs, including onboarding, fraud prevention, and compliance. | Sift Payment Protection evaluates online transactions in real time to block fraud and approve more legitimate customers. |
Plans
Sift Payment Protection
- Basic$0.06 a month
- Payment ProtectionPriced on request
In their own words
Alloy Embedded
Alloy Embedded provides identity and fraud risk controls for sponsor banks, BaaS providers, and fintechs. It centralizes KYC, KYB, AML, and fraud prevention policies across fintech partners, with real-time monitoring of partner activity and transactions. A portfolio dashboard shows aggregated partner performance for oversight, audit, and reporting; sponsor banks can also set partner autonomy and guardrails through parent-child accounts. Teams can create cloneable risk rulesets without coding and tailor controls to product type and partner maturity. Fraud detection analyzes identity, behavioral, and transaction data and can flag synthetic identities, account takeovers, and mule activity. The web SDK supports document checks, phone-based identity verification, and device risk assessment. Alloy says its API-first architecture and low-code SDKs integrate with payment processors, card issuers, and ledgering platforms. Pricing is on request; the embedded finance page offers complimentary audit access. Alloy lists SOC 2 and ISO 27001:2022 among its compliance materials and says data is encrypted in transit with TLS 1.2 and at rest with AES-256.
Sift Payment Protection
Sift Payment Protection has no write-up on Specifiction yet; its figures are above.