AmplifAI Quality Assurance vs Centrical
AmplifAI Quality Assurance
amplifai.com
Centrical
centrical.comSide by side
| Figure | AmplifAI Quality Assurance | Centrical |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 0 | 1 |
| Spec score · Customer Service Gamification Software | 7.9 (#9) | 7.4 (#13) |
| Founded | 2018 | 2013 |
| Headquarters | Plano, Texas, United States | New York City, New York, United States; offices in Tel Aviv, Israel and London, UK |
| Integrations | AmplifAI describes a catalogue of more than 150 cloud, on-premise, and homegrown data sources, including Five9, Genesys, NICE CXone, Salesforce, Zendesk, and Calabrio. | Centrical describes integrations with CRM, CCaaS, WFM, QA, LMS, HRIS, and voice-of-customer systems, as well as API, iFrame, and OEM embedding options. |
| Purpose | AmplifAI Quality Assurance transcribes and scores customer interactions and connects quality findings to coaching, performance, and recognition workflows. | Centrical unifies frontline performance data and uses it to guide personalized coaching, learning, and practice, then measures outcomes. |
Plans
In their own words
AmplifAI Quality Assurance
AmplifAI Quality Assurance transcribes and scores customer interactions, linking quality findings to coaching, performance, and recognition workflows. It covers voice, chat, email, surveys, and AI agent conversations, with routine contacts scored automatically and complex interactions flagged for human review. Quality teams can use customizable evaluation forms, calibration, reporting, and dispute and appeal trails. Low scores or automatic failures can trigger coaching; standout interactions can prompt recognition. The platform also analyzes sentiment, intent, topics, and behavior to surface trends and root causes, and checks interactions for compliance misses and risky behavior. For AI agents, it evaluates resolution, compliance, and customer experience. AmplifAI describes more than 150 data-source integrations, including Five9, Genesys, NICE CXone, Salesforce, Zendesk, and Calabrio. Deployment options include cloud-first, on-premise, and private cloud, including a customer's cloud infrastructure. The company says it redacts sensitive information before AI processing, encrypts data in transit and at rest, and does not store call recordings long-term. Pricing is on request.