Amplitude vs Appfigures
Amplitude
amplitude.comAppfigures
appfigures.comSide by side
| Figure | Amplitude | Appfigures |
|---|---|---|
| Price from | $995/mo | $7.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 7 | 15 |
| Spec score · Mobile App Analytics Software | 9.5 (#1) | 9.3 (#2) |
| Company size | LinkedIn lists Amplitude as a public company with 501–1,000 employees. | LinkedIn lists Appfigures as a privately held business with 11–50 employees. |
| Documentation | Amplitude combines step-by-step product documentation, implementation references, developer documentation and a separate help center. | Documentation includes API basics, authentication, OAuth, scopes, endpoint references, ratings, terms and a knowledge base with operational guides. |
| Founded | Amplitude says it was founded in 2012. | LinkedIn lists Appfigures as founded in 2009. |
| Free plan | Yes | Yes |
| Headquarters | Amplitude is headquartered in San Francisco, California. | New York, New York, United States |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | Named integrations include Apple Ads, Facebook Audience, Instagram, Google Ads, AppLovin, Unity Ads, Mintegral, Slack, Dropbox, Microsoft Flow, Power BI, Looker Studio and other dashboard tools. |
| Notable news | Amplitude announced that it took Statsig on in May 2026 and appointed Statsig founder Vijaye Raji to its board. | Appfigures announced a hosted MCP server that lets agents query downloads, revenue, reviews, keywords, ranks and competitors; the release notes page was crawled on October 15, 2026. |
| Rating on Capterra | 4.6 out of 5 from 68 reviews | 4.5 out of 5 from 4 reviews |
| Rating on G2 | 4.5 out of 5 from 3,875 reviews | 4.0 out of 5 from 18 reviews |
| Rating on Trustpilot | 1.6 out of 5 from 47 reviews | 3.2 out of 5 from 1 review |
| What it does | Amplitude is a unified AI analytics platform for understanding user behavior, testing experiences, activating audiences and improving digital products. | Appfigures centralizes app-store sales, advertising data, worldwide reviews and rank updates for mobile developers. |
Plans
Amplitude
- FreeFree
- PlusFree
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
Appfigures
- FreeFree
- Connect$9.99 a month
- Monitor$44.99 a month
- Optimize$149.99 a month
- Boost$599.99 a month
- Amplify$999.99 a month
- StarterFree
- Connect$7.99 a month
- Monitor$35.99 a month
- Optimize$119.99 a month
In their own words
Amplitude
Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.
Appfigures
Appfigures brings app store sales, advertising data, reviews and rank updates into a reporting platform for mobile app developers. Universal Analytics combines downloads, revenue, subscriptions and reviews from app stores in one dashboard. App Intelligence provides estimated downloads and revenue, rankings, keywords, SDK information and competitor research. Its ASO tools support keyword discovery, rank tracking and metadata optimization. Review features consolidate feedback, support translation and filtering, and let users reply within the platform. Listed integrations include Apple App Store Connect, Google Play, Firebase, Stripe, ad networks such as AdMob and AppLovin, and dashboards including Power BI and Databox. An API can connect users to Appfigures data for reports and workflows. The free plan costs nothing and allows five connected apps. A free trial unlocks Optimize plan features, requires no credit card and changes to the free plan when it expires; no duration is stated. Appfigures Mobile is free for members and shows revenue, ad spend, reviews, downloads, ratings and subscriptions.