Amplitude vs Webtrends Optimize

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Webtrends Optimize is a conversion optimisation platform for experiments, personalisation, and recommendations. It supports A/B and A/Bn tests, full and fractional factorial multivariate tests, URL split testing, personalisation, targeting, and multi-armed bandits. Implementation options include a website JavaScript tag, server-side methods, REST and JSONP APIs, and stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions, and push notification signup prompts. Its recommendation engine uses browsing and sales data to serve product or content suggestions. Reporting includes views, conversions, lift, chance to beat control, and significance calculations. The feature list names analytics and behavior-tool integrations, plus Slack. Data is retained for 12 months by default, with raw event data export to CSV. Trial access lasts 30 days, requires no credit card or purchase commitment, and is unrestricted. Websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version. Other plan prices are available on request. The company was founded in 2000 and is headquartered in Egham, Surrey, United Kingdom.