Annex Cloud Loyalty Experience Platform vs Simplicity Loyalty
Annex Cloud Loyalty Experience Platform
annexcloud.comSimplicity Loyalty
simplicitycrm.comSide by side
| Figure | Annex Cloud Loyalty Experience Platform | Simplicity Loyalty |
|---|---|---|
| Price from | $1,250/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 2 | 3 |
| Spec score · Loyalty Program Software | 8.9 (#5) | 7.9 (#14) |
| Headquarters | LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address. | The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand. |
| Integrations | Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems. | The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps. |
| Rewards | The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences. | Programs can configure points, cashback, vouchers, merchandise, discounts, gifts, status tiers and time-limited promotions. |
| Security | The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support. | Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access. |
| Support | Annex Cloud advertises 24/7 support, an assigned Customer Success Manager, training and documentation, and periodic program reviews. | The company team page lists platform support 24 hours a day, 7 days a week, alongside account management, training, and partnership sessions. |
| What it does | Annex Cloud provides an enterprise SaaS platform for creating, operating and analyzing customer-loyalty programs. | Simplicity Loyalty is an end-to-end loyalty and marketing platform for large programs in restaurants, retail, airlines, franchising and other multi-store businesses. |
Plans
Annex Cloud Loyalty Experience Platform
- Annex Cloud Loyalty Experience Platform$15,000 a year
- Loyalty Experience PlatformPriced on request
Simplicity Loyalty
- GoldPriced on request
- JadePriced on request
- PlatinumPriced on request
In their own words
Annex Cloud Loyalty Experience Platform
Annex Cloud Loyalty Experience Platform helps brands build personalized loyalty experiences across online, in-app, in-store, and other customer touchpoints. It supports points, tiered, paid, punch-card, and hybrid programs, with incentives such as promotions, merchandise, experiences, and receipt-verified purchases. Engagement tools include gamification, social loyalty, surveys, quizzes, and contests. Personalization uses zero- and first-party attributes, real-time segmentation, event-triggered journeys, and progressive profiling. Referral features can reward both the referring customer and the friend, with fraud controls and referral attribution. Annex Cloud says the platform supports millions of customers and transactions across multiple brands and regions, including multi-currency and multi-language programs. Integration options include more than 125 connectors and a RESTful API; named integrations include SAP, Microsoft Dynamics, and Adobe Commerce. The company describes GDPR and CCPA support, SOC 2 Type 2 and ISO 27001 certifications, AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on. Support offerings include 24/7 assistance, an assigned Customer Success Manager, training, documentation, and periodic program reviews. Pricing is available by contacting Annex Cloud or requesting a demo.
Simplicity Loyalty
Simplicity Loyalty has no write-up on Specifiction yet; its figures are above.