Simplicity Loyalty

Spec sheet

What it does

Simplicity Loyalty is an end-to-end loyalty and marketing platform for large programs in restaurants, retail, airlines, franchising and other multi-store businesses.Read 15 Oct 2026 · simplicitycrm.com

Product

Simplicity Loyalty is an all-in-one loyalty and marketing platform for large programs serving restaurants, retailers, airlines, and franchisors.Read 7 Oct 2026 · simplicitycrm.com

Deployment

The product is offered as cloud software or for on-premise deployment in a customer data centre.Read 15 Oct 2026 · simplicitycrm.com

API

The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems.Read 15 Oct 2026 · simplicitycrm.com

Integrations

The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps.Read 7 Oct 2026 · simplicitycrm.com

Security

Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access.Read 15 Oct 2026 · simplicitycrm.com

Support

The company team page lists platform support 24 hours a day, 7 days a week, alongside account management, training, and partnership sessions.Read 7 Oct 2026 · simplicitycrm.com

Headquarters

The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand.Read 7 Oct 2026 · simplicitycrm.com

Acquisition consideration

The announced transaction specified NZD2.5 million cash, NZD1.5 million in shares and up to NZD0.4 million earnout, with completion targeted for 1 September 2026.Read 15 Oct 2026 · investorpa.com

Acquisition news

Gratifii announced on 15 May 2026 that it had signed an agreement to acquire Simplicity Australasia Limited and Simplicity Technologies Limited.Read 15 Oct 2026 · investorpa.com

Analytics

The product includes surveys, dashboards, reporting, and analytics tools for evaluating loyalty program performance.Read 7 Oct 2026 · simplicitycrm.com

API documentation

Public API reference pages document Account, Administration, Documents, Loyalty, Notes, PointOfSalePayment and PointOfSaleService classes.Read 15 Oct 2026 · simplicitycrm.com

Apple App Store presence

Apple lists a Simplicity Loyalty developer page with iPhone and iPad apps, including a Subway New Zealand app.Read 15 Oct 2026 · apps.apple.com

Backups

The maintenance guidance says Simplicity databases should be backed up nightly and restoration tested regularly.Read 15 Oct 2026 · simplicitycrm.com

Campaigns

Built-in campaign tools send targeted communications through email, SMS, social, direct mail, call-centre and mobile push channels.Read 15 Oct 2026 · simplicitycrm.com

Company history

Simplicity says development of its platform began in 2001.Read 7 Oct 2026 · simplicitycrm.com

Company legal history

The company previously used the names Marketing Systems Solutions Limited and Segar Associates Limited before adopting Simplicity Australasia Limited.Read 15 Oct 2026 · bizdb.co.nz

Company ownership record

The company-record listing shows one million issued shares held across fourteen shareholders and identifies Andrew, Christine and Richard Segar among directors.Read 15 Oct 2026 · bizdb.co.nz

Company registration

Simplicity Australasia Limited was incorporated in New Zealand on 1 June 2000, according to the company-record listing.Read 15 Oct 2026 · bizdb.co.nz

Contact centre

Customer-service cases are tracked from creation through closure with escalation, transfer and dashboard statistics.Read 15 Oct 2026 · simplicitycrm.com

Data integration

Supported ingestion methods include web services, XML, CSV, JSON, RSS, spreadsheet or text batches, SFTP/HTTPS, email forms, OLE DB and ODBC.Read 15 Oct 2026 · simplicitycrm.com

Desktop dependency

The desktop client needs an initial connection to the beacon service before it can operate; cached service locations are typically retained for about a week.Read 15 Oct 2026 · simplicitycrm.com

Google Play presence

Google Play has a developer page named Simplicity Loyalty describing an all-in-one loyalty and marketing platform for large programs.Read 15 Oct 2026 · play.google.com

Help and support

Online help includes getting-started material, tutorials, FAQs, system administration, API references, web-service tools and on-site courses.Read 15 Oct 2026 · simplicitycrm.com

Hosting

The maker says Simplicity Loyalty can run in the cloud or be deployed on-premise.Read 7 Oct 2026 · simplicitycrm.com

Independent directory capabilities

The association listing names affiliate marketing, campaign management, gamification, digital wallets, employee rewards, loyalty payments, POS integration and reward supply.Read 15 Oct 2026 · australianloyaltyassociation.com

Independent directory description

The Australian Loyalty Association lists Simplicity Australasia as a global enterprise loyalty platform-as-a-service provider.Read 15 Oct 2026 · australianloyaltyassociation.com

Independent directory scope

The Australian Loyalty Association describes support for enterprise, restaurant, coalition, consumer, staff and B2B loyalty programs.Read 15 Oct 2026 · australianloyaltyassociation.com

Installation

Desktop installation is downloaded from the vendor login site and requires supplied authentication details before selecting the application.Read 15 Oct 2026 · simplicitycrm.com

Licence

The pages reviewed describe a proprietary commercial platform and provide no open-source licence.Read 15 Oct 2026 · simplicitycrm.com

Limit: pricing transparency

The official editions page names Jade, Gold and Platinum but gives no monetary prices, directing buyers to contact the vendor for configuration.Read 15 Oct 2026 · simplicitycrm.com

Limit: scaling cost

The feature page says throughput above 20 transactions per second and failover options are supplied under an additionally costed contract.Read 15 Oct 2026 · simplicitycrm.com

Member portal

The portal supports enrollment, card activation, profile and marketing preferences, shared family points, transaction history, balances, vouchers, rewards browsing and service enquiries.Read 15 Oct 2026 · simplicitycrm.com

Mobile API

The online help navigation lists a dedicated Loyalty Mobile API alongside the Loyalty Web Service API.Read 15 Oct 2026 · simplicitycrm.com

Performance

The vendor designs transaction processing for sub-second responses; workloads above 20 transactions per second and failover require an additional-cost service.Read 15 Oct 2026 · simplicitycrm.com

POS integration

POS connectivity supports custom API integrations, a browser POS requiring no programming and a separate tablet POS.Read 15 Oct 2026 · simplicitycrm.com

Redemption

The online Redemption Mall lets members redeem points, cash, or both with partner organisations and access vouchers electronically or in-store.Read 7 Oct 2026 · simplicitycrm.com

Redemption mall

The online redemption mall lets members exchange points, cash or both for partner offers and electronically delivered vouchers.Read 15 Oct 2026 · simplicitycrm.com

Rewards

Programs can configure points, cashback, vouchers, merchandise, discounts, gifts, status tiers and time-limited promotions.Read 15 Oct 2026 · simplicitycrm.com

Scale limit

The standard shared platform is listed as supporting up to 10 transactions per second; dedicated hardware is listed as POA.Read 7 Oct 2026 · simplicitycrm.com

SDK

Simplicity states that a full SDK is available for building integrations against the Web Services API.Read 15 Oct 2026 · simplicitycrm.com

Segmentation

Member segments can use recency, frequency and monetary attributes such as visit frequency, spend, products, locations, time of day, events and channel.Read 15 Oct 2026 · simplicitycrm.com

Plans and prices

Every Simplicity Loyalty plan and price →

Where Specifiction places it

• Loyalty Program Software#14 of 397.9