bLoyal vs Simplicity Loyalty
bLoyal
bloyal.comSimplicity Loyalty
simplicitycrm.comSide by side
| Figure | bLoyal | Simplicity Loyalty |
|---|---|---|
| Price from | $16/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 10 | 3 |
| Spec score · Loyalty Program Software | 9.2 (#1) | 7.9 (#14) |
| API | bLoyal offers open APIs for connecting POS, eCommerce, back-office, and custom applications. | The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems. |
| Headquarters | Sammamish, Washington, United States | The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand. |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps. |
| Performance | The Core edition page says each transaction is handled in under 200 milliseconds and the platform processes over a billion API calls annually. | The vendor designs transaction processing for sub-second responses; workloads above 20 transactions per second and failover require an additional-cost service. |
| Product | bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems. | Simplicity Loyalty is an all-in-one loyalty and marketing platform for large programs serving restaurants, retailers, airlines, and franchisors. |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access. |
| Segmentation | Users can create static, opt-in and dynamically updated customer segments based on behavior and attributes. | Member segments can use recency, frequency and monetary attributes such as visit frequency, spend, products, locations, time of day, events and channel. |
| Support | The subscription agreement lists per-incident support at $75 and says enhanced support plans are available. | The company team page lists platform support 24 hours a day, 7 days a week, alongside account management, training, and partnership sessions. |
| What it does | bLoyal is a loyalty, engagement and marketing platform connected to existing POS and ecommerce systems. | Simplicity Loyalty is an end-to-end loyalty and marketing platform for large programs in restaurants, retail, airlines, franchising and other multi-store businesses. |
Plans
bLoyal
- Starter$16 a month
- Plus$18 a month
- Core Edition$39 a month
- Pro Edition$99 a month
- Marketer Edition$199 a month
- Max$250 a month
- CorePriced on request
- ExecutivePriced on request
- MarketerPriced on request
- ProPriced on request
Simplicity Loyalty
- GoldPriced on request
- JadePriced on request
- PlatinumPriced on request
In their own words
Simplicity Loyalty
Simplicity Loyalty has no write-up on Specifiction yet; its figures are above.