Annex Cloud Loyalty Experience Platform vs TrueLoyal
Annex Cloud Loyalty Experience Platform
annexcloud.comTrueLoyal
trueloyal.comSide by side
| Figure | Annex Cloud Loyalty Experience Platform | TrueLoyal |
|---|---|---|
| Price from | $1,250/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Loyalty Program Software | 8.9 (#5) | 7.0 (#31) |
| Headquarters | LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address. | Palo Alto, California, United States |
| Integrations | Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems. | TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems. |
| Support | Annex Cloud advertises 24/7 support, an assigned Customer Success Manager, training and documentation, and periodic program reviews. | After launch, support can include a dedicated customer success manager and loyalty strategy. |
| What it does | Annex Cloud provides an enterprise SaaS platform for creating, operating and analyzing customer-loyalty programs. | TrueLoyal is customer loyalty software for mid-market consumer brands selling through third parties and direct online. |
Plans
Annex Cloud Loyalty Experience Platform
- Annex Cloud Loyalty Experience Platform$15,000 a year
- Loyalty Experience PlatformPriced on request
In their own words
Annex Cloud Loyalty Experience Platform
Annex Cloud Loyalty Experience Platform helps brands build personalized loyalty experiences across online, in-app, in-store, and other customer touchpoints. It supports points, tiered, paid, punch-card, and hybrid programs, with incentives such as promotions, merchandise, experiences, and receipt-verified purchases. Engagement tools include gamification, social loyalty, surveys, quizzes, and contests. Personalization uses zero- and first-party attributes, real-time segmentation, event-triggered journeys, and progressive profiling. Referral features can reward both the referring customer and the friend, with fraud controls and referral attribution. Annex Cloud says the platform supports millions of customers and transactions across multiple brands and regions, including multi-currency and multi-language programs. Integration options include more than 125 connectors and a RESTful API; named integrations include SAP, Microsoft Dynamics, and Adobe Commerce. The company describes GDPR and CCPA support, SOC 2 Type 2 and ISO 27001 certifications, AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on. Support offerings include 24/7 assistance, an assigned Customer Success Manager, training, documentation, and periodic program reviews. Pricing is available by contacting Annex Cloud or requesting a demo.