Anonymised Publisher Data Platform vs AudienceOne
Anonymised Publisher Data Platform
anonymised.io
AudienceOne
hakuhodody-one.co.jpSide by side
| Figure | Anonymised Publisher Data Platform | AudienceOne |
|---|---|---|
| Price from | 0.40 GBP/EUR/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Data Management Platforms | 7.8 (#6) | 7.2 (#14) |
| Founded | 2020 | 2024 |
| Headquarters | London, United Kingdom | Tokyo, Japan |
| Support | The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief. | Hakuhodo DY ONE says specialists support clients from implementation through use, campaign execution, and effectiveness review. |
Plans
Anonymised Publisher Data Platform
- Direct-sold impressions, above 10m0.40 GBP/EUR a month
- Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
- Direct-sold impressions, first 5m0.80 GBP/EUR a month
- Pay-as-you-go package with SignalLiftPrice not published
In their own words
Anonymised Publisher Data Platform
Anonymised Publisher Data Platform has no write-up on Specifiction yet; its figures are above.
AudienceOne
AudienceOne is a web-based data management platform for integrating, analyzing, and activating marketing data. Its product page reports 480 million monthly unique browsers and more than 380 million IDs, with about 1,400 interest categories drawn from online behavior, partner data, and client first-party sources. Collection methods include website and mobile-app data. Marketers can segment audiences and use lookalike modeling, then activate advertising through Google, Meta, and Hakuhodo DY ONE’s WISE Ads. Data can connect to customer-management systems such as Salesforce. The platform supports planning and analysis across digital channels, terrestrial television, and outdoor advertising. Basic visitor-interest and attribute analysis is offered at no charge; custom analyses are paid. AudienceOne ID uses matching logic that does not depend on cookies and supports LiveRamp and ID5. Hakuhodo DY ONE says specialists assist from implementation through campaign execution and effectiveness review. Pricing is on request.