AnswerIt vs AppFollow

AnswerIt is a web service that generates suggested replies to customer reviews using a business profile and AI. Paste a review and it returns a draft in seconds, using the profile’s tone, industry and goals as context. Drafts can be made shorter, longer or more direct, and users can add their own instruction. The service lists Google, Yelp, TripAdvisor, Facebook and Airbnb among supported review platforms, with examples for restaurants, hotels, retail businesses, gyms, salons and dental practices. AnswerIt uses OpenAI GPT-4o, sending review text and business context to OpenAI for generation. It stores pasted reviews and generated responses, and says it does not sell personal data or use it for advertising. Replies are suggestions that users must review and edit; automatic publishing is not available. The Free plan is free for five responses monthly. Pro costs $9 a month, billed monthly.

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.