Appcues vs StepBeam
Appcues
appcues.com
StepBeam
stepbeam.comSide by side
| Figure | Appcues | StepBeam |
|---|---|---|
| Price from | — | $10.33/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Product Adoption Software | 8.2 (#7) | 8.6 (#6) |
| Spec score · Onboarding Bots | 8.2 (#6) | 8.7 (#5) |
| Spec score · Customer Onboarding Software | 8.2 (#8) | 8.5 (#5) |
| Analytics | Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. | Analytics include funnel analysis, cohort tracking and feature-adoption metrics. |
| Integrations | Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections. | GetApp lists Zapier and Slack as StepBeam integrations. |
| Product purpose | Appcues creates in-product experiences to onboard users, drive feature adoption, collect feedback, and reduce support load without engineering help for every change. | StepBeam is a product adoption platform for creating interactive in-app guides, tooltips, walkthroughs and onboarding experiences. |
| Security | Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests. | The privacy policy lists TLS encryption in transit, access controls, regular security reviews and secure development practices. |
| Support | Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team. | GetApp lists email/help-desk, FAQs/forum and knowledge-base support, with documentation as a training option. |
Plans
StepBeam
- FreeFree
- Growth$124 a year
- Growth$124 a month
- Business$319 a year
- Business$319 a month
In their own words
Appcues
Appcues helps teams create in-product experiences for onboarding users, encouraging feature adoption, collecting feedback, and reducing support requests without engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. A Chrome extension, Appcues Builder, creates Flows, Pins, and Banners; Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps as well as React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Appcues Analytics offers trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Pricing is on request; a free trial requires no credit card.
StepBeam
StepBeam is a product adoption platform for building interactive in-app guidance and onboarding. Teams can create tooltips, modals, banners, hotspots, lightboxes and polls, then target them by role, plan, behavior, URL or custom attributes. Checklists and onboarding flows track progress and send reminders. In-app NPS surveys can be scheduled, with trend tracking and automated follow-ups; analytics include funnels, cohorts and feature adoption. AI translation supports more than 50 languages. Its gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript. StepBeam provides a REST API and SDKs; requests use an API key and are limited to 1,000 per minute per key. It is available on web and through an API. There is a free plan and a 30-day trial; paid plans start at $124/mo (annual). The operator, QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information.