Appcues vs Userflow
Appcues
appcues.comUserflow
userflow.comSide by side
| Figure | Appcues | Userflow |
|---|---|---|
| Price from | — | $240/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 7 |
| Spec score · Product Adoption Software | 8.2 (#7) | 7.7 (#24) |
| Spec score · Onboarding Bots | 8.2 (#6) | 7.8 (#14) |
| Spec score · User Onboarding Software | 8.2 (#7) | 7.7 (#21) |
| Spec score · Digital Adoption Platforms | 8.2 (#7) | 7.9 (#13) |
| Spec score · Customer Onboarding Software | 8.2 (#8) | 7.7 (#20) |
| Spec score · In App Messaging | 8.2 (#6) | 7.8 (#12) |
| Spec score · Software Tutorials | 8.2 (#11) | 7.7 (#20) |
| Analytics | Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. | Product Adoption Insights provides charts, funnels, and dashboards to track in-app experience engagement and completion. |
| Experience types | Appcues supports Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. | Its core experiences include flows and tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. |
| Integrations | Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections. | The integrations page lists Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier. |
| Security | Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests. | Userflow says it meets SOC 2 Type II, ISO 27001, and GDPR standards and hosts encrypted data on Google Cloud Platform. |
| Support | Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team. | Plans include live chat and email support; Studio includes priority support and Quickstart Onboarding, while Enterprise adds a support SLA. |
| Usage limits | Pricing is based on monthly active users, number of installations, and published experiences; if limits are exceeded, experiences continue running until the next billing cycle discussion. | Essentials and Studio include 1,000 MAUs, with extra MAUs sold in blocks of 1,000 starting at $40 per month and dropping to $10 at scale. |
Plans
Userflow
- Adoption StudioPriced on request
- Adoption Studio (annual billing)Priced on request
- Adoption Agent add-onPriced on request
- Adoption Agent add-on (annual billing)Priced on request
- Essentials$240 a month
- Studio$400 a month
- EnterprisePriced on request
In their own words
Appcues
Appcues helps teams create in-product experiences for onboarding users, encouraging feature adoption, collecting feedback, and reducing support requests without engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. A Chrome extension, Appcues Builder, creates Flows, Pins, and Banners; Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps as well as React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Appcues Analytics offers trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Pricing is on request; a free trial requires no credit card.
Userflow
Userflow creates in-app experiences for onboarding, activation, self-serve support, and continuing engagement. Its formats include flows, tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. A no-code builder supports creation without engineering help, although publishing requires the Userflow JavaScript snippet. FlowAI can generate editable flows, rephrase content, and translate it. Adoption Agent answers in-app questions and can guide users through flows; Studio includes 500 AI credits monthly. Product Adoption Insights provides charts, funnels, and dashboards for engagement and completion. A REST API and MCP access manage flows, segments, and product data. Integrations include Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier. Essentials costs $240 a month billed annually; Studio costs $400 a month billed annually. Both include 1,000 MAUs and a 14-day trial without a credit card.