Appfigures vs MARA
Appfigures
appfigures.com
MARA
mara-solutions.comSide by side
| Figure | Appfigures | MARA |
|---|---|---|
| Price from | $7.99/mo | €70/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 15 | 3 |
| Spec score · Review Management Software | 9.0 (#12) | 8.7 (#21) |
| Analytics | Universal Analytics combines downloads, revenue, subscriptions, and reviews from app stores in one dashboard. | Review analytics extract property-specific topics and sentiment, while higher-tier capabilities include group overviews, impact scores, competitor insights, and an AI research assistant. |
| API | The REST API is available at api.appfigures.com/v2 and exposes sales, advertising, app, in-app-purchase, book, rank, review and featuring data. | The read-only API provides reviews, analytics, service tickets, and widget data for BI tools, dashboards, or automations; API and MCP access is rate limited on Core and unlimited on Intelligence. |
| Audience | The company describes users ranging from indie developers to large publishers, as well as analysts, growth marketers, researchers, and other app industry roles. | MARA positions Lite for single independent hotels, Core for hotels and small groups, and Intelligence for hotel groups and portfolios. |
| Free plan | Yes | No |
| Headquarters | New York, New York, United States | Mannheim, Germany |
| Integrations | Named integrations include Apple Ads, Facebook Audience, Instagram, Google Ads, AppLovin, Unity Ads, Mintegral, Slack, Dropbox, Microsoft Flow, Power BI, Looker Studio and other dashboard tools. | Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon. |
| Product | Appfigures brings app store sales, advertising data, worldwide reviews, and rank updates into a reporting platform for mobile app developers. | MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. |
| Security | The privacy policy says linked account credentials are encrypted, used only to import data, and never displayed in the account. | MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate. |
| Support | The pricing page lists email support and live chat, with account managers, invoice billing, and custom MSAs marked for Enterprise. | MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions. |
Plans
Appfigures
- FreeFree
- Connect$9.99 a month
- Monitor$44.99 a month
- Optimize$149.99 a month
- Boost$599.99 a month
- Amplify$999.99 a month
- StarterFree
- Connect$7.99 a month
- Monitor$35.99 a month
- Optimize$119.99 a month
In their own words
Appfigures
Appfigures brings app store sales, advertising data, reviews and rank updates into a reporting platform for mobile app developers. Universal Analytics combines downloads, revenue, subscriptions and reviews from app stores in one dashboard. App Intelligence provides estimated downloads and revenue, rankings, keywords, SDK information and competitor research. Its ASO tools support keyword discovery, rank tracking and metadata optimization. Review features consolidate feedback, support translation and filtering, and let users reply within the platform. Listed integrations include Apple App Store Connect, Google Play, Firebase, Stripe, ad networks such as AdMob and AppLovin, and dashboards including Power BI and Databox. An API can connect users to Appfigures data for reports and workflows. The free plan costs nothing and allows five connected apps. A free trial unlocks Optimize plan features, requires no credit card and changes to the free plan when it expires; no duration is stated. Appfigures Mobile is free for members and shows revenue, ad spend, reviews, downloads, ratings and subscriptions.