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SPECIFICTION
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AppFollow vs GuestRevu

AppFollow

appfollow.io

GuestRevu

guestrevu.com

Side by side

FigureAppFollowGuestRevu
Price from$19/mo$34.99/mo
Free planYesYes
Free trialYesYes
Open source——
WebYesYes
WindowsYes—
macOSYes—
iOSYesYes
AndroidYesYes
APIYesYes
Plans published54
Spec score · Review Management Software9.3 (#3)9.2 (#6)
Company historyAppFollow says the idea originated at a hackathon in 2014, where co-founder Anatoly Sharifulin began building a tool to monitor app store reviews.GuestRevu says it began helping hoteliers gather guest feedback in 2012.
Data protectionAppFollow describes GDPR processing, EU hosting, least-privilege access, encryption and anonymization controls, centralized logging, firewalls and regular penetration tests.GuestRevu says it uses encryption in transit and at rest, strict access controls, secure infrastructure and monitoring, and internal security procedures.
Free planYesYes
HeadquartersHelsinki, FinlandLinkedIn lists the headquarters in London at Office 7, 35–37 Ludgate Hill, London EC4M 7JN.
IntegrationsDocumented integrations include Slack, Zendesk, Helpshift, Freshdesk, Intercom, Help Scout, Usedesk, Salesforce, Discord, Microsoft Teams and Tableau.GuestRevu advertises both two-way integrations and one-way data feeds with partnered hospitality technology providers.
Rating on Capterra4.6 out of 5 from 13 reviews.0.0 out of 5 from 0 reviews.
Rating on G24.6 out of 5 from 195 reviews.0 out of 5 from 0 reviews.
Rating on GetApp4.6 out of 5 from 13 reviews.0.0 out of 5 from 0 reviews.
What it doesAppFollow is a cloud platform for app-store reputation management, review handling, ASO, app monitoring and competitor analysis.GuestRevu is a SaaS platform for hospitality businesses that combines guest surveys, online reputation management and guest-feedback analytics.

Plans

AppFollow

  • FreeFree
  • ASO$19 a month
  • Essential$179 a month
  • Team$599 a month
  • EnterprisePriced on request

AppFollow pricing →

GuestRevu

  • CORE$34.99 a month
  • PRO+$93,348 a month
  • LITEFree
  • GROUP+Priced on request

GuestRevu pricing →

In their own words

AppFollow

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

Visit appfollow.io

GuestRevu

GuestRevu provides guest feedback and online reputation management for hospitality businesses. Its web service offers customizable surveys before, during, and after a stay, with responses collected through email, QR codes, in-room tablets, or live links. The reputation product gathers reviews from more than 40 sites, including Booking.com, Tripadvisor, Google, and Expedia, in one location. AI can draft review replies for users to approve or edit, and summarize large volumes of feedback into themes and insights. GuestRevu describes one-way and two-way partner integrations for data sharing and automation; examples include Cloudbeds, Guestline Rezlynx, Mews, and StayNTouch. Its Tripadvisor integration lets guests publish reviews from a survey without logging in or being a member. Support is available by phone, email, or online chat. GuestRevu says it protects data with encryption, access controls, secure infrastructure and monitoring, and internal procedures. Its privacy policy says it primarily hosts on AWS, with its main production environment in the UK and selected supporting workloads in South Africa. The service has a free plan; CORE is $34.99 a month, billed per property.

Visit guestrevu.com