AppFollow vs Swell

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

Swell provides reputation management, patient experience insights and employee feedback tools for multi-location healthcare groups, including DSOs, MSOs and specialty care groups. It automates review invitations, monitors reviews from Google, Healthgrades and Facebook, and prepares on-brand response drafts for one-click approval. Teams can send automated patient surveys, including Net Promoter Score surveys, as well as anonymous employee surveys and employee Net Promoter Score prompts. Low scores, detractor surveys and high-risk mentions can become tickets assigned to clinic or regional managers. Swell lists integrations with healthcare systems and services including Dentrix, OpenDental, athenahealth, eClinicalWorks, NexHealth, Zapier, HubSpot and Salesforce. Its homepage says it connects to more than 100 EHR and practice management systems and monitors sync health in real time. The platform includes review widgets, monitoring alerts and AI response assistance. Swell says it is HIPAA compliant and SOC 2 Type II certified. Pricing is on request, with no free plan; a free trial follows a consultation, with no duration stated. Listed plans are priced per location and include 3,000 monthly text messages and unlimited users.