AppMetrica vs Heap
AppMetrica
appmetrica.yandex.com
Heap
heap.ioSide by side
| Figure | AppMetrica | Heap |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Product Analytics Tools | 8.9 (#5) | 8.8 (#7) |
| Spec score · Mobile App Analytics Software | 8.9 (#9) | 8.7 (#12) |
| Headquarters | Moscow, Russia | Heap is headquartered in San Francisco, California. |
| Integrations | The Apphud integration supports purchase and subscription tracking and is available with Custom and Pro plans. | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. |
| Public APIs | Its API suite includes Logs, Reports, Post, Push, administration and Data Stream APIs. | Heap APIs add context and backend information to automatically captured events and user records. |
| Rating on G2 | 4.5 out of 5 from 46 reviews | 4.4 out of 5 from 1,097 reviews. |
| Rating on TrustRadius | 7.7 out of 10 from 12 ratings | 8.1 out of 10 from 385 reviews and ratings. |
| What it does | AppMetrica is Yandex's all-in-one mobile analytics service for user behavior, revenue, acquisition campaigns and crash monitoring. | Heap is a digital insights and product analytics platform that automatically captures user interactions and helps teams improve conversion, retention and digital experiences. |
Plans
In their own words
AppMetrica
AppMetrica is a mobile-app analytics and growth platform from Yandex, with web, iOS, Android, and API access. It combines attribution, product and marketing analytics, reports, funnel analysis, retention reports, revenue tracking, crash insights, and A/B experiments. Teams can send push campaigns to defined user cohorts. Its SDK records device, session, referral, in-app action, revenue, error, crash, and ANR data. Documented interfaces include Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration adds purchase and subscription tracking on Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and offers SDK controls to delay statistics collection until consent. Documented SDK data is encrypted in transit with AES-128, while depersonalized data is stored on Yandex servers in the EU and Russian Federation. The Free plan costs nothing, with stated event quotas and organization-wide limits.
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.