AppMetrica vs Mixpanel
AppMetrica
appmetrica.yandex.com
Mixpanel
mixpanel.comSide by side
| Figure | AppMetrica | Mixpanel |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Product Analytics Tools | 8.9 (#5) | 8.6 (#13) |
| Spec score · Mobile App Analytics Software | 8.9 (#9) | 8.5 (#14) |
| Headquarters | Moscow, Russia | San Francisco, California, United States |
| Integrations | The Apphud integration supports purchase and subscription tracking and is available with Custom and Pro plans. | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. |
| Product analytics | Product teams can use granular events, segmentation, cohorts, funnels and metric-change notifications. | Its product analytics includes real-time self-service insights, funnels, retention analysis, segmentation and cohort analysis. |
| Rating on G2 | 4.5 out of 5 from 46 reviews | 4.5 out of 5 from 1,372 reviews |
| Rating on TrustRadius | 7.7 out of 10 from 12 ratings | 8.3 out of 10 from 256 reviews and ratings |
| What it does | AppMetrica is Yandex's all-in-one mobile analytics service for user behavior, revenue, acquisition campaigns and crash monitoring. | Mixpanel is an event-based product and digital analytics platform for understanding user behavior, conversion, retention and growth. |
Plans
In their own words
AppMetrica
AppMetrica is a mobile-app analytics and growth platform from Yandex, with web, iOS, Android, and API access. It combines attribution, product and marketing analytics, reports, funnel analysis, retention reports, revenue tracking, crash insights, and A/B experiments. Teams can send push campaigns to defined user cohorts. Its SDK records device, session, referral, in-app action, revenue, error, crash, and ANR data. Documented interfaces include Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration adds purchase and subscription tracking on Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and offers SDK controls to delay statistics collection until consent. Documented SDK data is encrypted in transit with AES-128, while depersonalized data is stored on Yandex servers in the EU and Russian Federation. The Free plan costs nothing, with stated event quotas and organization-wide limits.
Mixpanel
Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.