AppMetrica vs Umeng U-App

AppMetrica is a mobile-app analytics and growth platform from Yandex, with web, iOS, Android, and API access. It combines attribution, product and marketing analytics, reports, funnel analysis, retention reports, revenue tracking, crash insights, and A/B experiments. Teams can send push campaigns to defined user cohorts. Its SDK records device, session, referral, in-app action, revenue, error, crash, and ANR data. Documented interfaces include Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration adds purchase and subscription tracking on Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and offers SDK controls to delay statistics collection until consent. Documented SDK data is encrypted in transit with AES-128, while depersonalized data is stored on Yandex servers in the EU and Russian Federation. The Free plan costs nothing, with stated event quotas and organization-wide limits.

Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance. Its reports include DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and study page and behavior paths. Advanced analysis includes custom SQL, dashboards, and a dashboard marketplace. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; Umeng says it connects to more than 15 advertising channels. SDKs are listed for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, and the SDK center includes a web analytics scenario. OpenAPI access has documentation, error codes, debugging, and generated SDK examples. Umeng says its AI assistant integration supports read-only queries, filters sensitive fields on the server, and keeps data within Alibaba Cloud. The free Standard edition is described for independent developers and small to medium teams. It costs nothing and includes 500 apps, 20 dashboards, two years of log retention, two daily funnel runs, no retention analysis, no real-time data, and 160,000 daily general OpenAPI calls. Umeng was founded in 2010 and is based in Beijing, China.