AppsFlyer Data Clean Room vs Permutive
AppsFlyer Data Clean Room
appsflyer.com
Permutive
permutive.comSide by side
| Figure | AppsFlyer Data Clean Room | Permutive |
|---|---|---|
| Price from | $0.07/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 0 |
| Spec score · Data Clean Room Software | 9.2 (#1) | 7.2 (#13) |
| Cloud integrations | Supported DCR cloud services are BigQuery and Snowflake data warehouses and Amazon S3 and Google Cloud Storage buckets. | The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure. |
| Founded | 2011 | 2014 |
| Partner integrations | The open beta for tech-partner data enrichment lists Braze, Start.io, Techsalerator, and Evorra. | Permutive connects with identity providers, contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. |
| Security | AppsFlyer says its security program undergoes annual third-party audits and lists ISO 27001, ISO 27017, ISO 27018, ISO 27032, ISO 27701, and SOC 2 certifications. | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. |
| Support | AppsFlyer’s contact page offers 24/7 support through its Help Center and a sales contact route. | The Data Clean Room page displays G2 recognition for Best Support for small businesses. |
| What it does | The Data Clean Room joins advertiser first-party data with AppsFlyer attribution data and returns aggregated marketing insights while keeping user-level data private. | Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. |
Plans
AppsFlyer Data Clean Room
- ZeroFree
- Growth$0.07 a month
- Data Clean RoomPriced on request
- EnterprisePriced on request
In their own words
AppsFlyer Data Clean Room
AppsFlyer Data Clean Room has no write-up on Specifiction yet; its figures are above.
Permutive
Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.