Apteco vs Circana Liquid Activation
Apteco
apteco.com
Circana Liquid Activation
circana.comSide by side
| Figure | Apteco | Circana Liquid Activation |
|---|---|---|
| Price from | £161/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 6 | 0 |
| Spec score · Customer Segmentation Software | 8.7 (#2) | 7.7 (#11) |
| Founded | 1987 | 2023 |
| Headquarters | Warwick, Warwickshire, United Kingdom | Circana lists its corporate headquarters in Chicago, Illinois. |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | Circana says the solution integrates with publishers, media platforms, and marketing technologies, but does not name them on the launch page. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | Circana describes its broader data offering as including category-specific insights and white-glove support. |
| Trial | Apteco offers a free 30-day trial with a user's own data and a separate Salesforce data trial free for 14 days. | The product page includes a “Start Your Free Trial” call to action. |
Plans
Apteco
- Broadcaster bundle£161 a month
- Selector bundle£231 a month
- Campaigner bundle£419 a month
- Analyser bundle£437 a month
- Predictor bundle£475 a month
- Orchestrator bundle£552 a month
In their own words
Apteco
Apteco combines data connectivity, analytics, audience segmentation, and campaign management for marketing teams. Its web-based Orbit platform connects data, builds dashboards, creates audience selections, and manages campaigns. FastStats powers data exploration and segmentation, with some organizations using a desktop client for advanced analysis. PeopleStage builds, schedules, and automates multi-channel campaigns from FastStats selections. Analytics include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. Campaign bundles cover email and SMS, social channels, and mobile push at the Orchestrator level. Integrations include Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. Deployment options include Apteco Cloud, on-premise hosting or implementation, and partner-hosted setups. Paid bundles start at £161 a month, and there is no free plan. A 30-day trial with a user's own data is available, as is a separate Salesforce data trial free for 14 days.
Circana Liquid Activation
Circana Liquid Activation is a web-based platform for creating and activating audiences built from verified purchase data. Circana says its audiences reach more than 500 million loyalty cards. Brands, agencies, and media partners can explore, build, size, activate, and optimize audiences in one workflow. Supported uses include retail media targeting, digital and TV segmentation, product launches, brand switching, campaign refinement, and cross-channel activation. Circana says sizing, building, and distribution can take minutes or seconds. The platform connects with publishers, media platforms, and marketing technologies, though the product page does not name them. Liquid Activation is the execution layer of Circana Complete Audiences, which provides the data foundation and audience intelligence. Listed audience methods include purchase behavior, category trends, shopper attributes, and brand-level purchase information; location and scenario planning are supported. The product is paid, with flexible plans and pricing on request, and the product page offers a free trial without stating its duration. Circana is headquartered in Chicago, Illinois. Its predecessor companies, IRI and NPD, were founded in 1979 and 1966, respectively.