Tech riderRev. 22 Sept 2026

Circana Liquid Activation

Ch 106.7of 21 Customer Segmentation Software

1Runs onWeb
2Costsfree trial
3Segment methodspurchase behavior; category trends; shopper attributes; brand-level purchase; product-level purchase; verified buyers; new buyers; switchers; triers
4Activation destinationsmedia platforms; publishers; marketing technologies; retail media; digital; TV

4 lines stated Written from the maker's own pages: circana.com

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Overview

Circana Liquid Activation is ranked #10 of 21 in customer segmentation software on Specifiction. It runs on Web. A free trial is offered.

Compared on customer segmentation software

Segment methods: purchase behavior; category trends; shopper attributes; brand-level purchase; product-level purchase; verified buyers; new buyers; switchers; trierscircana.com
Activation destinations: media platforms; publishers; marketing technologies; retail media; digital; TVcircana.com

Facts

Product: Liquid Activation is Circana’s audience activation platform for building and deploying purchase-based audiences using deterministic data.circana.com · 7 Oct 2026
Audience data: Audiences use verified purchase data and reach more than 500 million loyalty cards.circana.com · 7 Oct 2026
Workflow: Users can explore, build, size, activate, and optimize audiences in one workflow.circana.com · 7 Oct 2026
Targeting: The platform supports retail media targeting, digital and TV segmentation, product launches, brand switching, campaign optimization, and cross-channel activation.circana.com · 7 Oct 2026
Activation speed: Circana says audience sizing, building, and distribution can happen in minutes or seconds.circana.com · 7 Oct 2026
Media integrations: Circana says Liquid Activation integrates with a wide range of publishers, media platforms, and marketing technologies across the advertising ecosystem.circana.com · 7 Oct 2026
Relationship to Complete Audiences: Liquid Activation is the execution layer of Circana’s Complete Audiences, which provides the data foundation and audience intelligence.circana.com · 7 Oct 2026
Intended users: Circana describes the solution as enabling brands, agencies, and media partners to build, customize, and activate purchase-based audiences.circana.com · 7 Oct 2026
Support: Circana describes its broader data offering as including category-specific insights and white-glove support.circana.com · 7 Oct 2026
Trial: The product page includes a “Start Your Free Trial” call to action.circana.com · 7 Oct 2026
Pricing: The product page refers to flexible plans but does not state prices.circana.com · 7 Oct 2026
Audience creation: Users can search, customize, size, activate, and optimize audiences in a single workflow.circana.com · 7 Oct 2026
Activation use cases: Listed use cases include retail media targeting, digital and TV segmentation, product launches, brand switching, campaign refinement, and cross-channel activation.circana.com · 7 Oct 2026
Speed: Circana says teams can build and deploy audiences in minutes or seconds, with immediate sizing and distribution.circana.com · 7 Oct 2026
Role in Complete Audiences: Liquid Activation is the execution layer of Circana’s Complete Audiences, which provides the data foundation and audience intelligence.circana.com · 7 Oct 2026
Integrations: Circana says the solution integrates with publishers, media platforms, and marketing technologies, but does not name them on the launch page.circana.com · 7 Oct 2026
Privacy and security: Circana’s privacy policy says it has safeguards intended to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.circana.com · 7 Oct 2026
Trial and pricing: The product page displays “Start Your Free Trial,” but does not state a price or trial duration.circana.com · 7 Oct 2026
Company history: Circana’s company page says its predecessor companies IRI and NPD were founded in 1979 and 1966, respectively.circana.com · 7 Oct 2026