Aritic PinPoint vs Freshmarketer
Aritic PinPoint
aritic.com
Freshmarketer
freshworks.comSide by side
| Figure | Aritic PinPoint | Freshmarketer |
|---|---|---|
| Price from | $19/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Marketing Automation Software | 9.1 (#9) | 9.1 (#7) |
| CRM integrations | The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce. | native |
| Email automation | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. | Yes |
| Free plan | Yes | Yes |
| Free trial | Yes | Freshmarketer offers a fully loaded 21-day trial with no credit card required. |
| Headquarters | Bengaluru, Karnataka, India | San Mateo, California, USA |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Purpose | Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers. | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. |
| Security | Aritic says public communication interfaces use HTTPS and TLS encryption, and stored server data uses disk-level and database-level encryption. | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. |
| Segmentation | The platform supports deep list segmentation plus static and dynamic lists; the free tier allows five segments and Professional lists unlimited segments. | It provides marketing, Shopify-based, WooCommerce-based, anonymous-visitor, and Facebook and Instagram audience segmentation. |
| Paid from | 59 | Paid plans start at $15 per month, billed annually. |
| Support | The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.