Aritic PinPoint vs Oracle Responsys
Aritic PinPoint
aritic.comOracle Responsys
oracle.comSide by side
| Figure | Aritic PinPoint | Oracle Responsys |
|---|---|---|
| Price from | $19/mo | $0.17/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Marketing Automation Software | 9.1 (#9) | 8.6 (#17) |
| CRM integrations | The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce. | multiple |
| Email automation | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. | Yes |
| Headquarters | Bengaluru, Karnataka, India | Austin, Texas, USA |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Purpose | Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers. | Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time. |
| Security | Aritic says public communication interfaces use HTTPS and TLS encryption, and stored server data uses disk-level and database-level encryption. | Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options. |
| Security controls | Aritic describes TLS/HTTPS communications, disk-level and database encryption, regular vulnerability scanning, penetration testing, role-based access, firewalls, IDS/IPS and DDoS protection. | Security features include role-based access, SAML 2.0 single sign-on, optional IP allowlisting, and configurable login protections. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
Oracle Responsys
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
Oracle Responsys
Oracle Responsys has no write-up on Specifiction yet; its figures are above.