Aritic PinPoint vs Upland Adestra
Aritic PinPoint
aritic.com
Upland Adestra
uplandsoftware.comSide by side
| Figure | Aritic PinPoint | Upland Adestra |
|---|---|---|
| Price from | $19/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Marketing Automation Software | 9.1 (#9) | 7.2 (#101) |
| Email automation | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. | Yes |
| Free plan | Yes | No |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account. |
| Purpose | Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers. | Adestra helps publishers use first-party data for audience engagement, reader retention, subscription growth, and advertiser value. |
| Segmentation | The platform supports deep list segmentation plus static and dynamic lists; the free tier allows five segments and Professional lists unlimited segments. | Yes |
| Support | The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours. | Upland describes a responsive customer success and support team that works with publishers on governance, scale, and evolving audience strategies. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
Upland Adestra
Upland Adestra has no write-up on Specifiction yet; its figures are above.