Armada vs Callingly
Armada
goarmada.co
Callingly
callingly.comSide by side
| Figure | Armada | Callingly |
|---|---|---|
| Price from | $49/mo | $80/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · Sales Engagement Software | 8.4 (#11) | 9.2 (#1) |
| Integrations | Named enrichment providers include LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. | The integration directory lists 29 apps and includes HubSpot, Salesforce, Pipedrive, Follow Up Boss, ActiveCampaign, Jotform, Make, and Zapier. |
| Support | Support is available by email or through the in-product support path, while Pro and Scale include priority support. | The Enterprise plan lists priority phone support, and the help center directs users to contact Callingly for assistance. |
Plans
Armada
- FreeFree
- Growth$49 a month
- Pro$149 a month
- Scale$399 a month
- EnterprisePriced on request
Callingly
- Starter annual$80 a month
- Starter$100 a month
- Growth annual$200 a month
- Growth$250 a month
- Business annual$600 a month
- Business$750 a month
- Enterprise$2,000 a month
In their own words
Armada
Armada is a GTM outbound platform for finding signal-based prospects and running coordinated outreach. Its Find agent identifies people from hiring, funding, job changes, website visits, and social engagement. Email tools provide multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Outreach can run across email, LinkedIn, and X, while a shared inbox combines cold-email and LinkedIn replies for filtering and in-thread responses. Users can enrich and verify email or phone data with platform credits or provider keys from services including LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Armada also offers REST API and MCP access for prospect searches, email finding, and sequence enrollment. The Free plan costs nothing and includes email sequencing, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month and adds Find credits, LinkedIn, and X. A 7-day trial is listed.
Callingly
Callingly calls and texts new leads, then connects them automatically to sales agents. Its AI agents can contact new leads, answer inbound calls, qualify prospects in conversation, and warm-transfer calls to a human representative. Routing can take account of agent schedules, territories, and areas of expertise. The service can record calls, create searchable transcriptions, and produce AI-written summaries; voicemail drops and local presence are also listed. Native integrations include HubSpot, ActiveCampaign, Salesforce, Follow Up Boss, Pipedrive, and Zapier, and Callingly says it supports 1,000+ integrations. Webhooks, a REST API, and an MCP server connect it with other software and AI assistants. Apps are listed for Android, iOS, macOS, Windows, and web. Users can call from anywhere using desktop or mobile apps, while calls to leads are supported in 25 countries. Plans start at $100 per month, and all plans include a 14-day free trial without a credit card. Monthly usage credit does not roll over, and phone numbers and add-ons are billed separately.