Armada vs HeyReach

Armada is a GTM outbound platform for finding signal-based prospects and running coordinated outreach. Its Find agent identifies people from hiring, funding, job changes, website visits, and social engagement. Email tools provide multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Outreach can run across email, LinkedIn, and X, while a shared inbox combines cold-email and LinkedIn replies for filtering and in-thread responses. Users can enrich and verify email or phone data with platform credits or provider keys from services including LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Armada also offers REST API and MCP access for prospect searches, email finding, and sequence enrollment. The Free plan costs nothing and includes email sequencing, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month and adds Find credits, LinkedIn, and X. A 7-day trial is listed.

HeyReach is a LinkedIn outreach automation tool for agencies, salespeople, growth marketers, and GTM engineers. Campaigns can send connection requests, messages, follow-ups, voice notes, and profile views, including an “If Connected” condition. Multiple LinkedIn accounts can be connected, with sending rotated among them, while the Unified Inbox gathers messages across accounts. Contacts can be imported from Sales Navigator, Clay, RB2B, HubSpot, and other tools. Listed integrations include Instantly, Clay, n8n, HubSpot, Slack, Smartlead, Zapier, Make, and RB2B. An API, custom webhooks, and MCP server connect AI agents to campaign and lead workflows; Instantly and Smartlead integrations support multichannel campaigns. It runs on the web and as an extension, with API access. Pricing starts at $47/user/mo billed annually, and the 14-day trial needs no credit card. Trial seats are limited and it does not convert automatically.