Armada vs Outplay

Armada is a GTM outbound platform for finding signal-based prospects and running coordinated outreach. Its Find agent identifies people from hiring, funding, job changes, website visits, and social engagement. Email tools provide multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Outreach can run across email, LinkedIn, and X, while a shared inbox combines cold-email and LinkedIn replies for filtering and in-thread responses. Users can enrich and verify email or phone data with platform credits or provider keys from services including LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Armada also offers REST API and MCP access for prospect searches, email finding, and sequence enrollment. The Free plan costs nothing and includes email sequencing, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month and adds Find credits, LinkedIn, and X. A 7-day trial is listed.

Outplay is a sales engagement and automation platform for account research, prospecting, and coaching. It supports prospect outreach and follow-ups through email, phone, social, SMS, WhatsApp, video, and website chat. Sequences can use action-based triggers to move prospects through steps automatically, while reports show performance for sequences, salespeople, and teams, including leaderboards. Its Chrome extension can capture prospect details from Gmail responses or LinkedIn profiles and add them to Outplay. Listed native integrations include Salesforce, HubSpot, Zoho, Pipedrive, Gong, Office 365, Outlook, Google Calendar, Slack, Zapier, and Calendly. Every pricing plan includes chat support. Free Forever is free and includes one user, two mailboxes, and 2,000 active prospects per month. A 7-day trial of the full Growth plan requires no credit card; afterward, the account transitions to Free Forever. Starter costs $39 a month, billed annually; Growth costs $89 a month, billed annually; and Enterprise costs $139 a month, billed annually. The listed platforms are web and extension.