ASAPP Interaction Intelligence vs Hear

ASAPP Interaction Intelligence is a paid customer experience platform for enterprise operations and large contact centers. It builds a continuing customer record that combines intent, conversation, and context. Operators can ask its Insights Agent questions in plain language and receive findings supported by customer quotes for teams to act on. A governed interaction model links intents with steps, systems, outcomes, approvals, and timestamps. The product can load relevant CRM or other system context into a live conversation. Root-cause analytics examine repeat interactions, drop-offs, and long calls, then recommend fixes or automations with measured impact. Teams can trigger follow-ups and preventive outreach for unresolved intents or system failures. ASAPP CXP supports voice through SIP and PSTN call transfer, plus chat and web messaging. It connects to CCaaS, CRM, ERP, ticketing, and data platforms through APIs, a Web SDK, MCP/A2A, and prebuilt connectors. Governance includes approvals, lineage, and human oversight. Security listings include MFA, SSO, monitoring, penetration tests, zero data retention, and PII redaction. Pricing is on request.

Hear is a conversation intelligence platform for contact centers that captures calls, chats, and tickets to help teams understand customer interactions and their causes. It automates interaction reviews and provides contextual performance insights and personalized coaching for agents. Hear says it monitors all interactions for compliance and can detect issues and send alerts in real time. For AI agent conversations, its monitoring model scores more than 60 behavioral signals without manual configuration; it can capture voice, chat, and email conversations in real time, with data sovereignty available. Hear describes its integration architecture as API-first, connecting with CRM, CCaaS, data warehouse, and ticketing systems. Listed integrations include Genesys Cloud, Pipedrive, GreenStar, Feefo, Freshworks, Commbox, Freshdesk, JustCall, and Freshcaller. Its site displays ISO 27799, ISO 27001, SOC Type II, and GDPR badges. Hear identifies customer experience, compliance, operations, and sales and marketing teams as audiences. It is available through Google Cloud Marketplace, billed through a Google Cloud account. Pricing is on request; prospective customers can request a demo or contact sales.