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ASAPP Interaction Intelligence

asapp.com

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Spec score 7.6 #9 of 25 in Conversational Intelligence Software

What it is

ASAPP Interaction Intelligence is a paid customer experience platform for enterprise operations and large contact centers. It builds a continuing customer record that combines intent, conversation, and context. Operators can ask its Insights Agent questions in plain language and receive findings supported by customer quotes for teams to act on. A governed interaction model links intents with steps, systems, outcomes, approvals, and timestamps. The product can load relevant CRM or other system context into a live conversation. Root-cause analytics examine repeat interactions, drop-offs, and long calls, then recommend fixes or automations with measured impact. Teams can trigger follow-ups and preventive outreach for unresolved intents or system failures. ASAPP CXP supports voice through SIP and PSTN call transfer, plus chat and web messaging. It connects to CCaaS, CRM, ERP, ticketing, and data platforms through APIs, a Web SDK, MCP/A2A, and prebuilt connectors. Governance includes approvals, lineage, and human oversight. Security listings include MFA, SSO, monitoring, penetration tests, zero data retention, and PII redaction. Pricing is on request.

Spec sheet

Compliance
ASAPP’s Trust Center lists SOC 2 Type 2, PCI DSS v4.0.1, and HITRUST, and says it aligns with GDPR and CCPA.Read 4 Oct 2026 · trust.asapp.com
Headquarters
New York, New York, USARead 28 Sep 2026 · asapp.com
Founded
2015Read 28 Sep 2026 · asapp.com
Availability and pricing
The product site offers a demo and product tour; the pages reviewed do not state a price or trial duration.Read 10 Oct 2026 · asapp.com
Channels
The integrations page lists voice via SIP or PSTN call transfer, plus chat through messaging and web.Read 10 Oct 2026 · asapp.com
Channels and systems
ASAPP CXP supports voice via SIP and PSTN call transfer, chat and web messaging, and connects to CCaaS, CRM, ERP, ticketing, and data platforms.Read 4 Oct 2026 · asapp.com
Company and founding
ASAPP's company page says Gustavo Sapoznik founded the company in June 2015 to build AI for customer service.Read 10 Oct 2026 · asapp.com
Context and memory
The product preloads relevant customer context from a CRM or other key system into a live conversation.Read 4 Oct 2026 · asapp.com
Context injection
The product preloads relevant customer context from a CRM or another key system into a live conversation.Read 10 Oct 2026 · asapp.com
Data handling
ASAPP says customer data is used only to provide the service and is not used to train models for other companies.Read 10 Oct 2026 · asapp.com
Data use
ASAPP states customer data is used only to provide that customer’s service and is never used to train models for other companies.Read 4 Oct 2026 · asapp.com
Governance
Its policy layer supports approvals for risky steps, lineage, and safe data use across teams and channels.Read 10 Oct 2026 · asapp.com
Human oversight
The Human-in-the-Loop Agent workflow lets humans observe, approve, or override AI responses during interactions.Read 10 Oct 2026 · asapp.com
Insights Agent
Operators can ask questions in plain language and receive findings backed by customer quotes.Read 10 Oct 2026 · asapp.com
Integration methods
Integration options include APIs, Web SDK, MCP/A2A, and prebuilt connectors.Read 4 Oct 2026 · asapp.com
Integration options
ASAPP CXP lists APIs, Web SDK, MCP/A2A, and prebuilt connectors, and says it works with existing systems and APIs.Read 10 Oct 2026 · asapp.com
Intended customers
ASAPP describes serving large, demanding contact centers and presents CXP for enterprise customer experience operations.Read 4 Oct 2026 · asapp.com
Pricing and access
The product page offers a demo and product tour; it does not state a price or trial terms.Read 4 Oct 2026 · asapp.com
Proactive orchestration
It can trigger follow-ups and preventive outreach based on unresolved intents or system failures.Read 10 Oct 2026 · asapp.com
Proactive outreach
The product can trigger follow-ups and preventive outreach based on unresolved intents or system failures.Read 4 Oct 2026 · asapp.com
Product purpose
Interaction Intelligence creates a single, lifelong customer record with information from intent, conversations, and context.Read 10 Oct 2026 · asapp.com
Root-cause analytics
It identifies drivers of repeat interactions, drop-offs, and long calls, and recommends fixes and automations with measured impact.Read 10 Oct 2026 · asapp.com
Security certifications
ASAPP's Trust Center states it maintains SOC 2 Type II and PCI DSS certifications and aligns with GDPR and CCPA.Read 10 Oct 2026 · trust.asapp.com
Security controls
The product page lists MFA and SSO integration, intrusion monitoring, vulnerability management, third-party penetration tests, zero data retention, and PII redaction before storage.Read 10 Oct 2026 · asapp.com
Unified interaction record
The governed data model links intents, steps, systems touched, outcomes, approvals, and timestamps.Read 10 Oct 2026 · asapp.com

Strong points and limits

Strong points

  • Unified record links intent, context, and conversation
  • Plain-language agent returns customer-quote findings
  • Root-cause analytics recommend measured fixes
  • Supports voice, chat, and web messaging
  • Human approval and override workflow

Limits

  • Pricing is available only on request
  • Enterprise-focused product may not suit small teams

Who it suits

It suits enterprise customer experience teams and large contact centers managing multiple channels, systems, and governed AI workflows.

Verdict

ASAPP combines interaction records, analytics, orchestration, and governance for enterprise customer operations. Buyers should request a demo and pricing details to assess fit.

Where Specifiction places it

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